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All Journal LAN TABUR: Jurnal Ekonomi Syari’ah SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Yudowati, Dewi Mumpuni
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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Strategi Bertahan Home Industry Kopyah Abu Imam Pasuruan Yudowati, Dewi Mumpuni; Ningsih, Unia
LAN TABUR : Jurnal Ekonomi Syariah Vol. 4 No. 2 (2023): Maret
Publisher : Lembaga Pusat Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2023.4.2.341-351

Abstract

Competition in the business world is unavoidable, therefore if you want to enter the business world, you need self-preparation or a survival strategy to face other business competitors. Survival strategies are several ways that are used by a person, or group of people to maintain the existence of a self that is valuable or considered valuable, both material and non-material.The approach used in this study is a qualitative approach. Qualitative research is research that aims to gain a deep understanding of a phenomenon in a society without using the process of measurement and calculation. Data collection methods used in this study include observation or observations, interviews with key informants, and documentation that supports the research process. The data analysis technique used in this research is using SWOT analysis.Based on the results of the analysis, it can be seen that the best defensive strategy that must be done at this time is to apply the SO (strength opportunities) strategy. This strategy is carried out to take advantage of the company's strengths in order to capture the opportunities the company has. Using promotional media that is right on target, namely promotional media with internet networks because promotional media with internet networks are very appropriate to use in the modern era, consumers can access their requests easily and flexibly because they can be done anywhere and anytime. The researcher hopes that entrepreneurs will pay more attention to the problems of competition and obstacles in the home industry so that they can compete with large industries. Keyword: Defensive Strategy, SWOT Analysis
CAPACITY BUILDING TATA KELOLA POTENSI DESA SUMBERREJO MELALUI NILAI EKOLOGIS Nuruddin, Nuruddin; Fauzi, M. Asif Nur; Yudowati, Dewi Mumpuni; Machrus, Ali; Abadi, Rukhul; Badriyah, Lailatul
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 4, No 1 (2026): SWADIMAS EDISI JANUARI 2026 (ON PROGRESS)
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol4no1.947

Abstract

This community service program aims to strengthen the Sumberrejo Village community's capacity to manage its potential in line with ecological values. Sumberrejo Village is rich in natural resources and local potential that has not been managed optimally and sustainably. Problems faced include low ecological awareness among the community, especially regarding waste disposal; limited institutional capacity within the village; and a lack of innovation in environmentally friendly utilization of natural resources. Therefore, strengthening capacity-building based on ecological values is an initiative to foster this awareness. This activity was implemented through a capacity-building approach with a participatory discussion forum with community leaders, village officials, and youth groups. The results of the activity showed an increase in community understanding of the importance of managing environmental potential, the emergence of a collective action plan based on ecological values, and strengthened cross-actor collaboration in village resource management. This activity is expected to become a model for village community empowerment that aligns with the principles of sustainable development.Pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas masyarakat Desa Sumberrejo dalam tata kelola potensi desa berbasis nilai-nilai ekologis. Desa Sumberrejo memiliki kekayaan alam dan potensi lokal yang belum dikelola secara optimal dan berkelanjutan. Permasalahan yang dihadapi antara lain rendahnya kesadaran ekologis masyarakat terutama pada kesadaran dalam membuang sampah, terbatasnya kapasitas kelembagaan desa, serta kurangnya inovasi dalam pemanfaatan sumber daya alam yang ramah lingkungan. Maka dari itu, penguatan capacity building berbasis nilai ekologis menjadi inisiasi untuk membangun kesadaran tersebut. Kegiatan ini dilaksanakan melalui pendekatan capacity building dengan forum diskusi partisipatif dengan tokoh masyarakat, perangkat desa, dan kelompok pemuda. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat terhadap pentingnya tata kelola potensi berbasis lingkungan, lahirnya rencana aksi kolektif berbasis nilai ekologis, serta penguatan kolaborasi lintas aktor dalam pengelolaan sumber daya desa. Kegiatan ini diharapkan dapat menjadi model pemberdayaan masyarakat desa yang selaras dengan prinsip pembangunan berkelanjutan
Co-Authors Abadi, Rukhul Ali Machrus, Ali Fauzi, M. Asif Nur Lailatul Badriyah Ningsih, Unia Nuruddin, Nuruddin