Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal MULTIPLE: Journal of Global and Multidisciplinary Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Indonesian Journal of Economic & Management Sciences (IJEMS)
Yossi Hendriati
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Harga, Kualitas Produk dan Brand Ambassador terhadap Minat Beli Produk Fashion Pada E-Commerce Shopee: (Studi Kasus Pengguna Shopee Pada Pekerja Operator Kawasan Muka Kuning Batam) Armada, Erwin; Yossi Hendriati
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 2 No 2 (2024): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v2i2.26

Abstract

The research aims to find out the influence of Price, Product Quality, and Brand Ambassador on Purchase Interest for fashion products on Shopee E-Commerce (study case of Shopee users among the operator workers in Muka Kuning area). In this quantitative method were used where the data were obtained from survey results and questionnaire data were processed based on statistical procedures. Based on the Lemeshow formula, the samples in this study are 96 respondents or rounded up to 100 respondents. In this study, the regression equation result is Y = 2.568 + 0.233X1 + 0.319 X2 + 0.090X3 + e. The price variable has an influence on purchase interest with a value of tcount (2.698) > ttable (1.984), the product quality variable has an influence on purchase interest with a value of tcount (4.868) > ttable (1.984), the brand ambassador variable has no influence on purchase interest as the tcount (0.936) < ttable (1.984) with a significant value of (0.351 > 0.050), and based on the F test results it shows that Fcount (44.910) > Ftable (2.70) with a sig value. < than 0.000. Meanwhile, the results of the analysis of the coefficient of determination with the R Square (R2) value are 0.584. So it can be concluded that the variables Price (X1), Product Quality (X2), and Brand Ambassador (X3) simultaneously have a significant effect on the Purchase Interest variable (Y) amounting to 58.4%, while the remaining 41.6% is influenced by other variables outside this research.
Pengaruh Kepercayaan, Harga, dan Kemudahan Penggunaan Terhadap Minat Beli Ulang pada E-Commerce Shopee: Studi Kasus Mahasiswa di Batam Gina Agustia Fitriani; Yossi Hendriati
urn:multiple://2988-7828multiple.v3i84
Publisher : Institute of Educational, Research, and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kepercayaan, Harga, dan Kemudahan Penggunaan terhadap Minat Beli Ulang pada platform e-commerce Shopee. Metode yang digunakan adalah metode kuantitatif dengan pengumpulan data melalui kuesioner yang dianalisis menggunakan prosedur statistik. Jumlah sampel yang digunakan sebanyak 100 responden, ditentukan berdasarkan rumus Lemeshow. Hasil analisis regresi menunjukkan persamaan Y = 4,373 + 0,346X₁ + 0,127X₂ + 0,273X₃ + e. Uji parsial menunjukkan bahwa variabel Kepercayaan (X₁) dan Kemudahan Penggunaan (X₃) berpengaruh signifikan terhadap Minat Beli Ulang (Y), dengan nilai thitung masing-masing sebesar 3,169 dan 3,026 yang lebih besar dari ttabel (1,983). Sebaliknya, variabel Harga (X₂) tidak berpengaruh signifikan dengan thitung sebesar 1,306. Uji simultan (uji F) menghasilkan Fhitung sebesar 25,979 > Ftabel (2,70) dengan signifikansi 0,000, yang menunjukkan bahwa ketiga variabel independen secara bersama-sama berpengaruh signifikan terhadap Minat Beli Ulang. Nilai koefisien determinasi (R²) sebesar 0,448 menunjukkan bahwa 44,8% variabel Minat Beli Ulang dapat dijelaskan oleh Kepercayaan, Harga, dan Kemudahan Penggunaan, sedangkan sisanya 55,2% dipengaruhi oleh variabel lain di luar penelitian ini.
The Influence of Service Quality, Location and Facilities on Customer Satisfaction at Habibs Beauty Botania Batam Maria; Yossi Hendriati
Indonesian Journal of Economic & Management Sciences Vol. 1 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v1i6.6774

Abstract

This research assesses the impact of service quality, facilities, and location on customer satisfaction at Habibs Beauty Botania Batam. In this study, a quantitative method. Based on the sample in this study, there were 96 respondents. The service quality variable has no effect on customer satisfaction with a tcount value (-0.266) < t table (1.661), the location variable affects customer satisfaction with a tcount (4.011) > t table (1.661). The facility variable has no effect on customer satisfaction with a tcount value (1.619) < t table (1.661), and the variables of service quality, location, and facilities have a simultaneous and significant effect by showing the results of the calculation of Fcount (6,161) > Ftable (2,704)
Co-Authors Armada, Erwin Gina Agustia Fitriani Maria