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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Merthayasa, Anak Agung Alit
Unknown Affiliation
Economics, Econometrics & Finance

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Peran promosi dan kualitas pelayanan pada keputusan konsumen di marketplace Nendi, Ikhsan; Koesharijadi, Koesharijadi; Merthayasa, Anak Agung Alit
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 11 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.754 KB) | DOI: 10.32670/fairvalue.v4i11.1956

Abstract

The purpose of this study is to analyze the role of promotion and service quality on consumer decisions in the marketplace. The method used for the literature study approach, the data source comes from journals obtained through a google schoolar search and reference books related to this article. The results of this literature review are 1) the role of promotion as an effort that can be made by companies to be known and have an impact on choosing the goods and services offered. The role of a good promotion can have a positive impact on consumer decisions in determining the purchase of goods/services. 2)  Service quality has an effect on product purchasing decisions. The quality of services offered by the company will lead to consumer loyalty to use the products produced by the company and besides that consumers get a good impression of the market making it possible to make repurchase decisions.
Co-Authors Koesharijadi, Koesharijadi Nendi, Ikhsan