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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Dzulfikar, Irfan
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Economics, Econometrics & Finance

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Pengaruh financial technology (fintech) adoption dan kepuasan pelanggan terhadap niat menggunakan kembali layanan e-commerce aplikasi shopee Irfan, Muhamad; Suryanto, Suryanto; Dzulfikar, Irfan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 11 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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Abstract

This study aims to analyze the effect of financial technology and customer satisfaction on the intention to reuse e-commerce services on the shopee application in the city of Bandung. this research was conducted with a quantitative approach to find cause-and-effect relationships (causality) between variables. The sample in this study were consumers who used online business applications as many as 100 respondents. The data collection technique in this study was to distribute questionnaires measured on a Likert scale to determine perceptions of questions regarding financial technology, customer satisfaction and intention to reuse e-commerce services. Multiple regression analysis was used in this study and then processed using the help of spss 23 for windows software. The results of this study indicate that financial technology and customer satisfaction have a significant influence on consumer intention to reuse e-commerce services on the shopee application. The findings of this study provide insights for practitioners, especially service providers, to understand the factors that can influence reuse intention so that it has a positive impact on sales growth.
Pengaruh strategi pemasaran terhadap kepuasan pengunjung River Tubing Lembah Niti Setiawan, Agus Dadan; Surtiani, Ani; Dzulfikar, Irfan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 8 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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Abstract

The purpose of this study was to analyze the role of the marketing mix strategy in influencing visitor satisfaction in River Tubing, Niti Valley, Subang Regency. This research uses a quantitative approach, with an explanatory survey method. Determination of the sample was calculated using the Slovin formula from the population, namely the average monthly visitor at the River Tubing Lembah Niti (PT. Sari Ater) tourist attraction, namely 996 with an error rate of 10%, so that the sample in this study was 91 respondents. Methods of data analysis using simple linear regression analysis by testing the hypothesis t test. The results of the study concluded that the variable marketing mix has an effect on visitor satisfaction in River Tubing, Niti Valley, Subang Regency. The magnitude of the influence of the marketing mix is 0.790 or 79 percent, and the remaining 21 percent is influenced by other factors.
Co-Authors ANI SURTIANI Irfan, Muhamad Setiawan, Agus Dadan Suryanto Suryanto