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All Journal Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Neraca Manajemen, Akuntansi, dan Ekonomi
Halimatus Saleha
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences

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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA BEBEK SURAMADU SAMBEL PENCIT DI KOTA BANGKALAN MADURA Halimatus Saleha; Dyahrini Prihastuty
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i1.4811

Abstract

In Indonesia, there are currently many types of industries that are increasingly modern, one of which is theculinary industry. The culinary industry has recently developed very rapidly, because the culinary industry is considered quite promising because it offers products that are basic for every human being, namely food and drink. Enjoying fast food is no longer to fulfill primary needs but also a lifestyle, where fast food restaurants have become a very popular gathering place. Bebek Suramadu Sambel Pencit is one of the fast food restaurants in Bangkalan Madura.This research aims to analyze the influence of product quality, price perception, and location which have asignificant effect on customer satisfaction with Bebek Suramadu Sambel Pencit in the city of Bangkalan, Madura, both partially and simultaneously. This research was conducted on customers from Bebek Suramadu Sambel Pencit in Bangkalan City, Madura. With a sample size of 100 respondents who were collected using a questionnaire and the analysis techniques used were Validity Test, Reliability Test and Multiple Linear Regression with SPSS 27.The results of this research: Product Quality, Price Perception and Location simultaneously have a significant effect on Customer Satisfaction. Customers for Bebek Suramadu Sambel Pencit in the city of Bangkalan Madura. Product Quality partially has a significant effect on Customer Satisfaction. Customers for Bebek Suramadu Sambel Pencit in the city of Bangkalan Madura. , Price Perception partially does not have a significant effect on Customer Satisfaction. Customers at Bebek Suramadu Sambal Pencit in the city of Bangkalan, Madura. Location partially has a significant effect on Customer Satisfaction. Customers at Bebek Suramadu Sambel Pencit in the city of Bangkalan, Madura.
Community Involvemen Pemetaan Sumberdaya Manusia Pada Desa Wisata Cupak, Jombang Maya Sofiana; Ayu Fauziah; Siti Nur Azizah; Dewi Rahmawati; Fardiana Fardiana; Elliza Firnanda; Dinda Arinal Haq; Halimatus Saleha
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 2 No. 3 (2023): Juli : Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v2i3.1054

Abstract

: Cupak Village is a village that has tremendous potential that can be developed. In addition to the cool air, there are several potentials, including (1) religious tourism at Dewi Kilisuci's hermitage site, (2) Sendang Widodaren, Sendang Drajad, and Mount Pucangan; (3) Agricultural tourism which produces Porang as a flour ingredient, Gadung for chips, Corn as food security; (4) accompanied by the manufacture of handicrafts from local raw materials such as woven pandanus. (5) Production of charcoal which can be developed into Carkol as an export commodity. (6) Camping ground. However, the problem faced is the lack of awareness of local residents in the use of tourism. Cupak Village also has abundant agricultural income but its income level can still be developed through socialization so it is hoped that this activity can immediately encourage tourism in Cupak Village and it is hoped that it can also increase Cupak Village's agricultural income. The purpose of this activity is to get an overview of the qualifications of Cupak Village Human Resources in utilizing tourism potential, processing agricultural products, managing businesses, and overcoming existing problems. To determine activities in HR development that will be carried out appropriately based on the results of HR mapping Cupak Village, Potential, Tourism, Religion, Development
Co-Authors Ayu Fauziah DEWI RAHMAWATI Dinda Arinal Haq Dyahrini Prihastuty Elliza Firnanda Fardiana Fardiana Siti Nur Azizah Sofiana, Maya