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All Journal International Journal Of Science Education and Technology Management (IJSETM) Jurnal Dirosah Islamiyah
Amirulloh, Moch Mumin
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Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Implementation Of Data Mining In Digital Marketing Of Knit Bag Msmes West Bandung District Saepulloh, Yusep; Amirulloh, Moch Mumin; Juliane, Christina
International Journal of Science Education and Technology Management Vol 3 No 1 (2024): International Journal Of Science Education and Technology Management
Publisher : Yayasan Azka Hafidz Maulana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28301/ijsetm.v3i1.24

Abstract

Knitted Bag Micro, Small and Medium Enterprises MSMEs in West Bandung Regency face challenges in exploiting the potential of the digital market. This research aims to apply data mining techniques to understand consumer patterns and increase the effectiveness of digital marketing strategies. In the methods section, the approach used in the clustering analysis is explained in detail. The data used, the variables observed, as well as the clustering techniques and statistical tests applied are described. In addition, the data processing and analysis procedures carried out are also explained to provide a clear understanding of the research methodology. This section presents the results of the clustering analysis and statistical tests performed. This includes the results of the clustering process using K-Means, the resulting cluster centers, as well as the results of the variance test showing the differences in means between cluster groups. Patterns in the data, differences between cluster groups, as well as the potential use of analysis results for developing marketing strategies and customer management are discussed in depth. This research succeeded in grouping customer data into five different clusters based on observed variables. Clustering analysis has helped in understanding patterns in data and identifying different customer groups. The implications of these findings for customer management and marketing strategy development are discussed, and suggestions for further research and development are provided.
Pencak Silat Aliran Sang Maung Bodas: Refleksi Etika, Spiritualitas, dan Identitas Budaya dalam Tradisi Sunda dan Pesantren Saepulloh, Yusep; Ripandi, Rudi; Amirulloh, Moch Mumin
Jurnal Dirosah Islamiyah Vol. 8 No. 1 (2026): Jurnal Dirosah Islamiyah 
Publisher : Pascasarjana IAI Nasional Laa Roiba Bogor

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Abstract

This study investigates the symbiosis between the practice of Pencak Silat Aliran Sang Maung Bodas and a holistic pedagogical framework known as the concept of ‘Five Of’ (To guard, to protect, to guard, to guard, to protect). This model, developed by the Dzikir Al-Fath Modern Islamic Boarding School, is intended to respond to contemporary challenges in the form of a crisis of moral integrity and the high rate of educated unemployment or "intellectual unemployment" amidst the pace of modernization. This study uses a qualitative, descriptive ethnographic approach, located in Sukabumi, West Java, by applying in-depth interviews, passive-participatory observation, and documentation analysis to uncover cultural meanings (perspectivesemic). The findings indicate that the framework ‘Five ofeffectively reflect EthicsSantripreneur, whereWatchemphasize independence in the economic field andProtectdemanding competencesurvival. The combination of these two values seeks to instill a spirit of independence and an ethoswork plan (work hard), while facilitating the achievement excellent science (higher knowledge). The spiritual dimension is internalized through valuesWait, which is a spiritualized practice of physical discipline. This method requires its implementation to be accompanied by dhikr (remembrance of God) in every movement, thus deeply reflecting the Sundanese philosophy ofEmpty-Content. This philosophy of duality acts as an ethical regulatory mechanism, guiding the emptying of oneself from selfish desires in order to mitigate arrogance (arrogant) and facilitate the achievement of spiritual maturity (Perfect ManFurthermore, Paguron Silat Sang Maung Bodas functions as a symbolic system that strengthens Sundanese Cultural Identity, supported by the historical legitimacy of Pajajaran heritage and cultural values.Reciting the Koran(namely the strengthener of his religion) andguard (cosmic harmony).
Co-Authors Christina Juliane, Christina Ripandi, Rudi Saepulloh, Yusep