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All Journal Jurnal Manajemen dan Teknologi Rekayasa Hexagon
Agnes Vicky
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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ANALISIS RISIKO HAZARD DI PT. SUN ENERGY PADA SITE PROJECT PT. PP (PERSERO) MENGGUNAKAN METODE HAZARD AND OPERABILITY STUDY (HAZOP) Agnes Vicky; Adiasa, Iksan; Ilham Kurnia Sakti Lubis
Hexagon Jurnal Teknik dan Sains Vol 5 No 2 (2024): HEXAGON - Edisi 10
Publisher : Fakultas Teknologi Lingkungan dan Mineral - Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/hexagon.v5i2.4072

Abstract

As a company that operates in the field of solar power system project development, of course there are many risks at PT Surya Utama Nuansa (SUN Energy), such as during installation and during maintenance. Therefore, employees are required to use personal protective equipment, but based on observations, potential dangers were found in the form of piles of damaged inverters or other materials in random locations and workers lifting solar panels alone, as well as scattered electrical cables. The aim of this research is to provide a solution to reduce the risk of work accidents. The method used in this research is the HAZOP (Hazard and Operability Study) method. Based on the results of the identification and assessment of potential hazards that have been carried out, there are 5 potential hazards, namely a moderate risk level of 27%, a high risk level of 20%, and an extreme risk level of 53%. And it is known that there is a 40% potential hazard in the work attitude classification. 20% on work procedure classification, and 40% on workplace classification. This shows that potential hazards in workplace classification require more attention in efforts to prevent work accidents. It is hoped that this research will implement health and safety at the PT project site. PP (Persero) has been repaired so that it can minimize the occurrence of work accidents while carrying out activities on the site.
Marketing Strategy of Kopi Sejati Products Using SWOT, Marketing Mix 4P, and Boston Consulting Group (BCG) Matrix Agnes Vicky; Andi Velahyati Baharuddin; Dewi Dewi
JUMANTARA: Jurnal Manajemen dan Teknologi Rekayasa Vol 5, No 1 (2026): Januari
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/jumantara.v5i1.3463

Abstract

Kopi Sejati is a micro, small, and medium enterprise (MSME) in Makassar engaged in the production and sale of locally roasted coffee. Its marketing activities remain limited, relying mainly on exhibitions and direct sales by the owner, with minimal utilization of digital platforms. This study aims to formulate an effective marketing strategy through the integration of SWOT analysis, Marketing Mix (4P), and the Boston Consulting Group (BCG) Matrix. The research employs a descriptive qualitative and quantitative approach, with data obtained from observation, interviews, questionnaires, and sales documentation from 2023–2024.The findings indicate that the most suitable strategy for Kopi Sejati is the Strength–Opportunity (SO) strategy, with total IFAS and EFAS scores of 4.20 and 4.22, placing the business in Quadrant I (aggressive growth strategy). The BCG Matrix identifies Kopi Sejati as a Cash Cow, with a relative market share of 1.25 and an industry growth rate of 4.2%, reflecting a strong yet stable position. The Marketing Mix (4P) analysis highlights product quality and competitive pricing as strengths, while promotion and distribution require improvement. Strengthening digital marketing, forming a dedicated marketing team, and expanding distribution networks are projected to increase market reach by 30% and boost sales by at least 20% annually.
Co-Authors Andi Velahyati Baharuddin Dewi Dewi Iksan Adiasa Ilham Kurnia Sakti Lubis