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All Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat
Ningrum, Siti Maya
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health Other

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Peningkatan Kompetensi Tata Kelola Keuangan Usaha Mikro Bakso Senggol Desa Pasir Gombong Cikarang Kabupaten Bekasi Yahya, Adibah; Ayunyngtyas, Eka Avianti; Putri, Lyra Aprilia; Ningrum, Siti Maya
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 1: Juli 2024
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i1.3762

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in reducing poverty by creating jobs. When large enterprises experience difficulties, MSMEs are often the backbone of the economy due to their ability to adapt. Strong MSMEs indicate a growing and resilient regional economy, driving prosperity and reducing economic disparities. However, micro-enterprises often struggle to manage finances and produce accurate financial reports. Limited human resources and financial expertise are obstacles for micro-business owners. The solution is assistance in financial management, especially production costs and preparing financial reports. This programme partnered with meatball traders in Pasir Gombong, Bekasi Regency. The programme implementation included observation, interviews, material provision, mentoring, and monitoring and evaluation from start to finish. The program succeeded in increasing the partners' knowledge competence on financial management so that they could prepare financial reports independently with the help of accounting applications delivered during the mentoring.
PENDAMPINGAN STRATEGI BISNIS: PENGEMBANGAN PRODUK HANDYCRAFT MAYGIFT Hidayat, Taufik; Yahya, Adibah; Heruwanto, Joni; Ningrum, Siti Maya; Afifah, Sifa Amalia; Sulistyani, Sulistyani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40939

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha mikro, kecil, dan menengah (UMKM) di Kabupaten Bekasi, khususnya dalam pengembangan produk handycraft melalui strategi bisnis yang efektif. Melalui metode analisis situasi, pelatihan, dan pendampingan, kami mengidentifikasi permasalahan utama yang dihadapi mitra, seperti keterbatasan akses ke teknologi modern, kurangnya pengetahuan manajerial, dan tantangan dalam pemasaran digital. Pelatihan yang diberikan mencakup penggunaan teknologi dalam pemasaran, pengembangan produk, dan manajemen usaha. Hasil dari kegiatan ini menunjukkan peningkatan pengetahuan dan keterampilan mitra dalam mengelola bisnis mereka, serta kemampuan untuk memanfaatkan teknologi dalam pemasaran produk. Dengan demikian, kegiatan ini diharapkan dapat berkontribusi pada pertumbuhan dan keberlanjutan UMKM di Kabupaten Bekasi.
Co-Authors Afifah, Sifa Amalia Eka Avianti Ayuningtyas Heruwanto, Joni Putri, Lyra Aprilia Sulistyani Sulistyani Taufik Hidayat Yahya, Adibah