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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi
Sope, Akbar Saleh
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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Analisis Strategi Pemasaran Terhadap Peningkatan Penjualan Sope, Akbar Saleh
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 1 No. 2 (2023): October
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v1i2.56

Abstract

Penelitian ini mengkaji tentang analisis strategi pemasaran terhadap peningkatan penjualan pada UMKM Bany Shop Raha Kabupaten Muna, jenis penelitian yang digunakan adalah metode kualitatif dengan teknik wawancara, dan dokumentasi dilakukan untuk mendapatkan data dari pemilik usaha dan karyawan, fokus penelitian ini adalah bagaimana strategi pemasaran berpengaruh terhadap peningkatan penjualan pada UMKM Bany Shop. Hasil penelitian menunjukan bahwa manajemen strategi meliputi segmentasi, targeting, positioning, marketing mix. Hasil di atas disimpulkan sebagai berikut: Analisis strategi pemasaran terhadap peningkatan penjualan saat ini sudah optimal pada komponen segmentasi, targeting, positioning, dan marketing mix sehingga mampu untuk meningkatkan penjualan
Exploration of Literacy and Marketing Strategies of MSMEs: A Conceptual Study Through a Thematic Analysis Approach sope, Akbar saleh; Sahari, Nur Alvi; Faris, La
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9682

Abstract

Marketing literacy, which encompasses a holistic understanding of modern marketing concepts and practices, is a critical foundation for MSMEs in Muna Regency to develop effective strategies, particularly in facing digital transformation; this study used a qualitative approach with a reflexive thematic analysis method on purposively selected MSME actors, and the results revealed that the level of marketing literacy is still limited and partial, digital adoption is minimal, and there is a disconnection between local strengths and digital strategy, where marketing literacy proves to function as a crucial mediator in transforming local potential into a competitive advantage, so that its enhancement through contextual policies oriented towards training, infrastructure, and sustainable mentoring is a fundamental prerequisite for increasing MSME competitiveness.
Co-Authors Faris, La Sahari, Nur Alvi