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Gitta Pramesti, Tiara
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Social Media Marketing Analysis Bittersweet by Najla X Emil Mario in Promoting Lip Dessert Box Nabila Putri, Nida; Novia Rizal, Resita; Gitta Pramesti, Tiara
Educationist: Journal of Educational and Cultural Studies Vol. 1 No. 2 (2022): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Social media is currently one of the impacts of technological developments that are popular with people around the world. Social media itself makes it easy to disseminate information in various fields, one of which is in business. Najla Farid utilizes social media as a medium for doing business, namely efforts to disseminate information, promote and sell her products widely to all groups, named Bittersweet by Najla. One of the efforts made is to create a marketing strategy on social media by hooking up celebrities who go viral easily to attract buyers. The purpose of this research is to analyze content marketing on social media Instagram Bitter Sweet by Najla
Social Media Marketing Strategy for Asian Belly Food in Forming Brand Awarendess Gitta Pramesti, Tiara; Purnamasari, Oktaviana
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 1 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

Social Media Marketing is a strategy that many business people choose to carry out promotional activities on social media. Especially with the many business users who have chosen social media as their platform of choice. This study aims to determine the Social Media Marketing Strategy implemented by Asian Belly Food in Forming Brand Awareness. The theory used in this study is the Social Media Marketing theory according to Quesenberry using a qualitative approach. as well as a descriptive method. The data collection technique used was an in-depth interview method with Product Manager and Head Creative Marketing informants as well as documentation on Asian Belly Food. The results of this study Asian Belly Food have gone through five stages of the appropriate Social Media Marketing Strategy according to Quesenberry. As a result of the implementation of the five stages, Asian Belly Food was able to create awareness, but there were still two stages that were not maximized and could be optimized.
Co-Authors Nabila Putri, Nida Novia Rizal, Resita Oktaviana Purnamasari