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All Journal Journal of Educational and Cultural Studies Jurnal Bincang Komunikasi Journal of Media and Communication
Muhammad, R. Hiru
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Penyiaran Program Kelas Malam di 90.8FM OZ Radio Jakarta dalam Menarik Minat Pendengar Amizur, Dhewara Ahmadi; Muhammad, R. Hiru
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 1 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

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Abstract

This study discusses the Broadcasting Strategy implemented by 90.8FM OZ Radio Jakarta radio station in the Evening Class Program. OZ Radio Jakarta has a vision of becoming a role model radio station in Jakarta and nationally, but competition in the competitive radio industry requires them to take strategic steps. Moreover, OZ Radio Jakarta, which had stopped operating, had to be faced with the development of the current digitalization era. In this study, the theory of Broadcasting Strategy is used which includes aspects of program planning, Compability Strategy, Habbit Formation Strategy, Mass Appeal Strategy, and Conservation of Program Resources Strategy. This study uses a qualitative approach with descriptive methods and collects data through interviews, observation, and documentation. Purposive sampling technique was used in determining research informants. The results of the study show that through the Evening Class Program, OZ Radio Jakarta has succeeded in presenting relaxed chats that are in accordance with the lives of the target audience, in a simple and relaxed format. The success of the program is measured through the growth of listeners and interactions from social media and directly. Through implementing the right strategy, OZ Radio Jakarta has managed to consistently attract listeners and maintain a loyal listener base. The Kelas Malam program has helped this radio station rebuild its existence after it had stopped operating for a while. Overall, this study illustrates how OZ Radio Jakarta succeeded in implementing an effective Broadcasting Strategy in achieving their goals as an influential radio station in Jakarta and nationally. This made the researcher interested in conducting research with the title "Strategy for Broadcasting the Evening Class Program at 90.8FM OZ Radio Jakarta in Attracting Listener's Interest".
Peran Camera Person Dalam Produksi Tugas Akhir Karya Aplikatif Dokumenter : Jejak Rasa, Ruang Hidup Rasyid, Fauzan Syahbilla; Muhammad, R. Hiru
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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The documentary “Jejak Rasa, Ruang Hidup” explores the interconnection between urban spaces and the traces of taste embedded in emotions, memories, and community identity, with Surya Kencana, Bogor, chosen as a representative public space. Through a soft news approach, this work emphasizes narrative strength, atmosphere, and emotional experiences emerging from culinary traditions and intergenerational social interactions. Within the production process, the role of the camera person is crucial in capturing visuals that convey the cultural values and atmosphere of the area. The camera person does not merely operate as a technical image recorder, but also as an active observer, sensitive to moments, rhythms of activity, and human expressions within the public space. The main tasks of a camera person include selecting appropriate angles, compositions, and camera movements to support the documentary’s narrative. The use of varied shots such as wide shots to depict spatial context, medium shots to highlight social interactions, and close-ups to capture emotional expressions serves as a visual strategy to strengthen the connection between urban space and collective identity. Furthermore, the camera person is responsible for maintaining visual continuity to ensure that the footage aligns with the editor’s needs in shaping a reflective and immersive storyline. The final outcome of the documentary demonstrates that collaboration between narrative, visuals, and audio creates a viewing experience that is both factual and emotionally engaging. Thus, the role of the camera person is proven to extend beyond technical operation, functioning as a creative contributor significantly shaping the documentary’s communicative success.  
ANALISIS TEKNIK PENGAMBILAN GAMBAR PADA PROGRAM PODCAST TV SHOW DI TVMU Alfarisy, Achmad Sulaiman; Muhammad, R. Hiru
Jurnal Bincang Komunikasi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.1.2024.10-27

Abstract

Televisi Muhammadiyah (tvMu) membuat program Podcast TV Show sebagai wadah dakwah bagi Amal Usaha Muhammadiyah dan untuk mambangun hubungan dengan Muhammadiyah seperti usaha Startup atau instansi yg ingin masuk ke menjalin mitra dengan Muhammadiyah. PTV memiliki konsep podcast yang dikemas secara ringan dengan menghadirkan tokoh-tokoh yang Inspiratif, menarik dan informatif. Keberhasilan proses produksi program televisi ditentukan oleh tim kreatif, direktur program, dan kameramen. Kerjasama yang efektif dari seluruh kru menjadi kunci penting dalam kelancaran produksi. Kualitas pengambilan gambar yang baik menjadi faktor penentu dalam menyampaikan pesan setiap adegan yang diproduksi. Tujuan penelitian ini bertujuan untuk mengetahui bagaimana Teknik Pengambilan Gambar pada Program Podcast TV Show di TVMU. Penelitian ini menggunakan metode deskriptif kualitatif yang dikaitkan dengan teori Andi Fachruddin tentang dasar-dasar produksi televisi yaitu ukuran gambar, camera angle, komposisi dan pergerakan kamera. Teknik pengumpulan data yang digunakan dengan melakukan wawancara dengan pihak yang terlibat langsung dengan penelitian. Selain itu, penulis juga melakukan observasi langsung untuk mendapatkan data yang akurat seputar teknik pengambilan gambar program Podcast TV Show di TVMU.  Hasil dari penelitian ini adalah teknik pengambilan gambar Program Podcast TV Show masih memiliki beberapa kekurangan, camera angle dalam beberapa kesempatan kurang simetris, penggunaan lightning kurang maksimal dan komposisi penempatan logo Tvmu yang terkadang menghalangi sebagian kepala pembawa acara.
PENGARUH DAYA TARIK PROMOSI INFOBANKNEWS.COM TERHADAP MINAT BELI PELANGGAN MAJALAH INFOBANK PADA E-COMMERCE SHOPEE Muhammad, R. Hiru
Jurnal Bincang Komunikasi Vol. 2 No. 1 (2024)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.2.1.2024.51-61

Abstract

Menurut Indonesia Millennial Report 2019, milenial sangat suka mencari perbandingan harga, fitur, program promo dan kualitas produk di beberapa situs e-commerce sebelum memutuskan untuk membeli suatu produk. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik promosi backlink Infobanknews.com terhadap minat beli pelanggan Infobanknews.com pada e-commerce Shopee. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan asosiatif. Populasi yang dipilih yakni seluruh pembeli Majalah Infobank di e-commerce Shopee pada tahun 2022 dengan sampel sebanyak 100 responden yang diambil menggunakan teknik simple random sampling. Analisis data menggunakan regresi linear berganda dengan bantuan SPSS 26. Hasil penelitian menunjukkan bahwa; 1) daya tarik promosi backlink gatra.com mendapatkan tanggapan baik dari hasil jawaban seluruh responden, 2) minat beli pelanggan Majalah Infobank mendapatkan tanggapan baik dari hasil jawaban seluruh responden, 3) daya tarik promosi backlink Infobanknews.com berpengaruh positif terhadap minat beli pelanggan Infobanknews.com pada e-commerce Shopee dengan koefisien regresi daya tarik promosi backlink gatra.com (X) sebesar 0,66 (positif), dan 4) hasil uji hipotesis variabel daya tarik promosi backlink Infobanknews.com (X) adalah 5,682 dengan kondisi t-tabel (0,025; 98) = 1.98447 sehingga t-hitung > t-tabel (5,682 > 1.98447) dan menyatakan bahwa daya tarik promosi backlink Infobanknews.com berpengaruh signifikan terhadap minat beli pelanggan Infobanknews.com melalui e-commerce Shopee
Co-Authors Alfarisy, Achmad Sulaiman Amizur, Dhewara Ahmadi Rasyid, Fauzan Syahbilla