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All Journal Bincang Sains dan Teknologi
Minghai, Yang
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Computer Science & IT Electrical & Electronics Engineering Energy Engineering Transportation

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The SuperApp Implementation in Business: Revolutionizing Business Operations for a Seamless Future Minghai, Yang; Wenqing, Luo; Akbar Khan, Waqar; Nurhalim, Wahyu
Bincang Sains dan Teknologi Vol. 2 No. 03 (2023): Bincang Sains dan Teknologi
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/bst.v2i03.436

Abstract

SuperApp implementation has emerged as a game-changing strategy for businesses in the digital era. These all-in-one platforms integrate multiple services and functionalities within a single application, revolutionising how companies operate and interact with customers. This article explores the concept of SuperApp implementation in various industries and highlights its key features and benefits. From enhancing user experiences to building digital ecosystems and leveraging data insights, SuperApps have transformed sectors such as e-commerce, transportation, financial services, and food delivery. The article also discusses potential future developments, including personalised experiences, integration of emerging technologies, expansion into new industries, and global adoption. Embracing the SuperApp model empowers businesses to stay competitive, meet evolving customer expectations, and unlock new opportunities for growth and success in the digital age.
Co-Authors Akbar Khan, Waqar Nurhalim, Wahyu Wenqing, Luo