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All Journal Journal of Management Accounting, Tax and Production SINTESA
Ariska, Siti
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengenalan Pasar Modal Hasnita, Novia Tri; Wahyuni, Dian; Norbaida, Norbaida; Ariska, Siti; Hendra K, Joni
Journal of Management Accounting, Tax and Production Vol 2, No 2 (2024): September 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v2i2.2792

Abstract

This study aims to identify the character of Acehnese entrepreneurs and the model of introducing capital markets that are right for entrepreneurs. This study was analyzed using a quantitative descriptive approach. The research sample consisted of Aceh Taxable Personable Entrepreneurs, Aceh representative stock exchange leaders, exchange gallery managers, and lecturers who took care of investment courses. The research data was collected using questionnaires, interviews, and discussions. The results of the study show that Acehnese entrepreneurs are risk averse and consider Sharia principles in choosing the type of investment. The right model for introducing capital markets was introduced involving capital markets, local governments, securities companies, educational institutions, and the National Sharia Council of the Indonesian Ulama Council. The right capital market introduced for Acehnese entrepreneurs is the Islamic capital market.
Analysis of Product Innovation and Customer Relationship Management (CRM) as Marketing Tools by UMKM Sawo Sukatali Kartiwa, Aa; Az Zahra, Syifa Deliasari; Febriyanti, Aliya Susilo; Muharam, Anggun Nur Riska Muharam; Ariska, Siti
SINTESA Vol. 15 No. 2 (2024): Sintesa
Publisher : SINTESA

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Abstract

The study analyzes the role of product innovation and Customer Relationship Management (CRM) in enhancing the competitiveness of Sawo Sukatali SMEs in Sumedang Regency, using a qualitative approach through interviews, observations, and documentation. Sawo Sukatali SMEs have significant potential but face challenges in product innovation, competitiveness, and marketing effectiveness. The findings show that Sawo Sukatali SMEs have successfully innovated by creating various processed sawo products such as syrup, chips, dodol, and cakes, which add value and market appeal. The implementation of CRM has also enchanced customer loyalty through personalized services and operational efficiency. The main challenges include decining demand due to the pandemic and limit ed product distribution. Consumers show strong preferences for high-quality products, attractive packaging, and excellent service, highlighting the importance of innovation and CRM in creating positive customer experiences. Overall Sawo Sukatali SMEs have seccessfully empowered local potential through product innovation and CRM implementation, providing inspiration for other SMEs to continue innovating and leveraging their regional strengths
Co-Authors Az Zahra, Syifa Deliasari Dian Wahyuni Febriyanti, Aliya Susilo Hasnita, Novia Tri Hendra K, Joni Kartiwa, Aa Muharam, Anggun Nur Riska Muharam Norbaida, Norbaida