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All Journal ProBisnis : Jurnal Manajemen PENG: Jurnal Ekonomi dan Manajemen
Irawan, Fajrul
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strengthening small and medium enterprises (SMES) in tempe production by using entrepreneurial managerial skills Zuliawati Zed, Etty; Komarudin, Pepen; Irawan, Fajrul; Fadli, M. Nur; Rohana, Siti; Afrah, Mita Fiha; Nusa.T, Ilham
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The aim of this service is to increase the knowledge and skills of Tempe small and medium enterprises (SMEs) so that they can manage their businesses more efficiently and maintain their competitiveness. Workshops, motivational training, and group mentoring are the ways this service activity is carried out. UKM Tempe, located at Kp.Serang Kota, Rt.11/Rw.06, Suka Dami Village, Cikarang Selatan District, Bekasi, is a community partner in this project. The results of this service show that Tempe SME entrepreneurs have gained better knowledge and skills after receiving training and mentoring. They succeeded in improving their company operations, getting more customers through digital marketing, and forming a Tempe SME group or association to share knowledge and support each other to solve business problems. By strengthening the sector, this initiative increases prosperity and local economic growth.
Pengaruh Promosi Media Sosial Terhadap Keputusan Pembelian Produk Sosis Solo Aneka Rasa Purnamasari, Pupung; Irawan, Fajrul; Rahmawati, Sherly; Holivah, Lilis
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/vftvd137

Abstract

This study aims to analyze the effect of promotion through social media on purchasing decisions for Sosis Solo Aneka Rasa products. Promotion through social media has become one of the important marketing strategies for small and medium enterprises in increasing sales and competitiveness in the digital era. The research method used is a quantitative approach with data collection techniques in the form of questionnaires distributed to 30 respondents, namely consumers who have purchased Sosis Solo Aneka Rasa products. Data analysis was carried out using simple linear regression to test the relationship between promotional intensity on social media, attractiveness of promotional content, and trust in products with purchasing decisions.  The results showed that promotion through social media significantly influenced consumer purchasing decisions. The attractiveness factor of promotional content has the greatest contribution in influencing purchasing decisions, followed by promotional intensity and trust in products. These findings indicate the importance for businesses to design creative, attractive, and reliable social media promotion strategies to encourage consumer interest and purchasing decisions. This research contributes to the development of effective digital marketing strategies for small and medium enterprises, especially in utilizing social media to increase sales. 
Co-Authors Afrah, Mita Fiha Fadli, M. Nur Holivah, Lilis Komarudin, Pepen Nusa.T, Ilham Pupung Purnamasari Sherly Rahmawati Siti Rohana Zuliawati zed, Etty