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All Journal International Conference on Sciences Development and Technology
Sinaga, Josua Betrand
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics

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Implementation of White Hat SEO Techniques to Improve Digital Promotion of Village Potentials Product (Case Study: Kebun Kelapa Village) Akbar, Ahmad; Suheri, Suheri; Sinaga, Josua Betrand
International Conference on Sciences Development and Technology The 3rd ICoSDTech 2023
Publisher : International Conference on Sciences Development and Technology

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Abstract

This paper investigates the implementation of white hat SEO (search engine optimization) techniques to promote village potential products online, using the case study of coconut distributors in Kebun Kelapa Village, Medan, Indonesia. The specific SEO techniques explored include keyword optimization, quality content creation, meta tag and description refinement, alt text for images, internal linking between related posts, and optimizing for mobile devices. Initial results show that targeted keyword usage, organizing site structure, and highlighting unique value propositions in content can effectively improve site visibility and search engine rankings. Further analysis on user engagement and lead generation conversion is still required. Adoption of white hat SEO strategies has promising potential for rural businesses to expand their reach via digital platforms. 
Co-Authors Ahmad Akbar Suheri, Suheri