Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal ASEAN Journal on Hospitality and Tourism
JUNG, SUNG-CHAE
ITB Journal Publisher, LPPM ITB
Humanities Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DETERMINANTS OF KOREAN SENIORS' TRAVEL DESTINATION CHOICE ATTITUDES JUNG, SUNG-CHAE
ASEAN Journal on Hospitality and Tourism Vol 7, No 1 (2008)
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8656.627 KB)

Abstract

This study examines the factors that determine where Korean seniors choose to travel. Using iterated principal factor analysis with a varimax rotation analysis technique, five preference factors in choice oftravel destination were revealed: tourism environment, events, feeling, differentiation, and culture. Duncan's multiple range test was then applied to examine the relative preference level of each of these factors in determining destination choice. The results indicate that Korean seniors ' choice of travel destination varies between different sets of sociodemographic and travel characteristics. This information can be used by the tourist industry as a tool to aid decision making about tourism policy and marketing activities and to help determine priority of assignments aimed at improving tourist supply.
Co-Authors