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All Journal Journal of Accounting, Management, Economics, and Business Meta: Journal of Science and Technological Education
Millah, Nur
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Economics, Econometrics & Finance Education Social Sciences Other

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Konsep Maqashid Syariah dalam Praktik Strategi Pemasaran Tiktok dengan Landasan Etika Bisnis Islam Zulfa, Nurhajijah; Millah, Nur; Nuratin, Nuratin; Novitasari, Kartika
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 2 No. 1 (2024)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v2i1.928

Abstract

Penelitian ini bertujuan untuk menganalisis konsep maqashid syariah dalam praktik strategi pemasaran TikTok dengan landasan etika bisnis islam. Metode penelitian dilakukan melalui studi literature yang mendalam terhadap konsep maqashid syariah dan analisis strategi pemasaran TikTok. Hasil penelitian menunjukkan bahwa TikTok, melalui kemitraannya dengan PT GoTo Gojek Tokopedia Tbk, telah berhasil mengintegrasikan aspek sosial dan e-commerce. Strategi pemasaran seperti Collection Ads, Dynamic Showcase Ads, dan Lead Generation memberikan fleksibilitas kepada pengguna untuk mempromosikan produk secara efektif. Landasan etika bisnis Islam diterapkan dalam strategi pemasaran TikTok, menekankan prinsip-prinsip jujur, tanggung jawab, tidak melakukan penipuan, menepati janji, dan pelayanan dengan murah hati. Penelitian ini menegaskan bahwa pemasaran TikTok dapat sejalan dengan konsep maqashid syariah dan etika bisnis Islam, memberikan pandangan holistik terhadap kontribusi positifnya terhadap masyarakat. Penelitian ini memberikan pemahaman mendalam tentang bagaimana praktik bisnis dapat sejalan dengan prinsip-prinsip syariah, memberikan wawasan bagi pelaku bisnis, akademisi, dan pengambil kebijakan untuk mempromosikan pemasaran beretika dengan berlandaskan maqashid syariah dalam era teknologi digital.
Identification of Medicinal Plants in State Islamic University of Kiai Haji Achmad Siddiq Jember Sholihah, Nanda Amanatus; Millah, Nur; Lillah, Sarah Qonita; Pratiwi, Tiara
META: Journal of Science and Technological Education Vol. 1 No. 2 (2022)
Publisher : Aspirasi Masyarakat Intelektual Islam Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Medicinal plants are all forms of plants that are known to possess medicinal characteristics that are effective in both promoting health and treating sickness. On the basis of human observations, these medicinal plants have been discovered and are known to have a substance that is effective for preventing and treating illness and is capable of performing certain biological functions. However, information on the sorts of medicinal plants found in the area of UIN KHAS Jember is limited. This research tries to investigate medical plant species and plant components that may be utilized as medications. The qualitative descriptive method used in this study will characterize the medicinal plants discovered (taxonomy, family morphology, parts used, and how to use them). This investigation was carried out utilizing field survey and documentation techniques. As a result, 13 families with 16 species of medicinal plants may be found near UIN KHAS Jember. There are members of the Annonaceae, Euphorbiaceae, Bromeliaceae, Solanaceae, Piperaceae, Lamiaceae, Zingiberaceae, Myrtaceae, Rutaceae, Moringaceae, Pandanaceae, Arecaceae, and Xanthorrhoeaceae families, based on the identification findings. The most abundant medicinal plants in UIN KHAS Jember is the Arecaceae family with the species name Cocos nucifera L, which way to consume it is by drinking the water.
Co-Authors Lillah, Sarah Qonita Novitasari, Kartika Nuratin, Nuratin Sholihah, Nanda Amanatus Tiara Pratiwi, Tiara Zulfa, Nurhajijah