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All Journal IJIIS: International Journal of Informatics and Information Systems Journal of Applied Data Sciences International Journal for Applied Information Management
El Emary, Ibrahiem M. M.
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Machine Learning Classifier Algorithms for Ransomware Lockbit Prediction El Emary, Ibrahiem M. M.; Yaghi, Khalil A.
Journal of Applied Data Sciences Vol 5, No 1: JANUARY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i1.161

Abstract

Advanced virus known as ransomware has been spreading quickly in recent years, resulting in considerable financial losses for a variety of victims, including businesses, hospitals, and people. Modern host-based detection techniques need to first infect the host in order to spot abnormalities and find the malware. When the system is infected, it can already be too late because some of the assets have been exfiltrated or encrypted by the malware. On the other hand, as most ransomware families attempt to connect to command-and-control servers before to executing their damaging payloads, network-based methods can be helpful in detecting ransomware attacks. Therefore, one of the most important methods for early identification can be a detailed examination of ransomware network activity. This study presents a thorough behavioral analysis of the ransomware LockBit. In early 2022, ransomware, particularly targeting data on endpoints in Indonesia, was enough to horrify the news online. LockBit ransomware is one of the ransomwares that is particularly worrisome in Indonesia, so study is required to combat the ransomware. Static and dynamic analyses are used to study the ransomware; the former involves deciphering the portable executable (PE) file, while the latter involves actually running the ransomware. These analyses will reveal the impurity and resolve of the LockBit ransomware. Examine the running operations, the resources utilized, the network activities the ransomware performed, and the effect it had on the impacted operating system to try to build a scenario for preventative measures. The real effects of the ransomware-as-a-service (Raas) attacks conducted by the LockBit ransomware are demonstrated in this research. In this work, we describe an attribute selection-based system for identifying and avoiding ransomware that uses a variety of machine learning techniques, such as neural network-based frameworks, to classify the malware's security grade. We used a range of machine learning approaches, such as Decision Tree-DT, Random Forest-RF, Naive Bayes-NB, and Logical Regression-LR based classifiers, on a selected set of attributes for ransomware detection. The results of the study demonstrate that the Random-Forest predictor outperformed different classifiers by achieving the best accuracy, precision, recall, and F1-Score.
Enhancing Digital Marketing Strategies with Machine Learning for Analyzing Key Drivers of Online Advertising Performance Berlilana, Berlilana; Hariguna, Taqwa; El Emary, Ibrahiem M. M.
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.658

Abstract

The rapid growth of digital advertising has underscored the need for data-driven strategies to optimize campaign performance. This study applies machine learning techniques to analyze online advertising data, aiming to identify key performance drivers and provide actionable insights for optimizing marketing strategies. The dataset includes metrics such as clicks, displays, costs, and revenue, which were preprocessed, analyzed, and modeled using ensemble methods, including Random Forest and Gradient Boosting. These ensemble methods were chosen for their ability to handle high-dimensional data, mitigate overfitting, and capture complex, nonlinear relationships between variables. Random Forest, with its bagging approach, enhances generalization by reducing variance, while Gradient Boosting incrementally corrects errors by focusing on hard-to-predict instances, improving overall predictive performance. Descriptive analysis revealed significant variability in campaign outcomes, with cost and user engagement emerging as primary predictors of revenue. Machine learning models demonstrated strong predictive accuracy, with Random Forest achieving 92% accuracy and an F1-score of 89%. Visualizations such as feature importance charts, correlation heatmaps, and learning curves validated the robustness of the models and highlighted key insights, including inefficiencies in cost allocation and the limited impact of certain categorical features like placement. The study emphasizes the potential of machine learning to optimize digital marketing strategies by identifying critical factors that influence campaign success. The findings provide a scalable framework for resource allocation, audience targeting, and strategic decision-making in online advertising. Future research could further enhance predictions by incorporating additional features, such as audience demographics and temporal trends, to provide deeper insights into campaign dynamics.
Assessing Sentiment in YouTube Video Content: A Title and Description Analysis Approach to Analyze User Reactions Sanyour, Rawan; Abdullah, Manal; El Emary, Ibrahiem M. M.
International Journal for Applied Information Management Vol. 4 No. 4 (2024): Regular Issue: December 2024
Publisher : Bright Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijaim.v4i4.93

Abstract

This study investigates the relationship between sentiment in YouTube video titles and descriptions and user engagement metrics, such as view count, like count, and comment count. The findings reveal that videos with positive sentiment generally attract higher levels of engagement, including more views, likes, and comments, while videos with negative sentiment typically receive lower interaction levels. The research emphasizes the importance of emotionally resonant content, suggesting that content creators should focus on producing videos with positive emotional tones to maximize audience interaction. Additionally, the study highlights the significance of well-crafted titles and descriptions as key drivers of engagement, as these textual elements influence viewers' initial expectations and emotional reactions. However, the study is limited to analyzing titles and descriptions, which may not fully capture the emotional tone of the video itself. Future research should incorporate the actual video content and explore additional engagement metrics, such as shares and watch time, for a more comprehensive understanding of viewer behavior. Despite these limitations, the study provides valuable insights that can guide content creators in tailoring their video content and metadata to foster greater viewer engagement and content success.
The Role of Media Literacy in Shaping Public Opinion and Political Participation in the Digital Era El Emary, Ibrahiem M. M.; Alhebbi, Mohammed Ahmed
International Journal of Informatics and Information Systems Vol 8, No 3: September 2025
Publisher : International Journal of Informatics and Information Systems

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijiis.v8i3.271

Abstract

The rapid development of digital technology has transformed how people access, interpret, and respond to political information. This study explores the role of media literacy in shaping public opinion and political participation in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews with ten respondents from diverse educational and social backgrounds. The findings reveal that individuals with higher media literacy demonstrate stronger critical thinking, higher awareness of information credibility, and greater involvement in political discourse and civic engagement. Conversely, those with lower media literacy are more susceptible to misinformation, hoaxes, and emotional manipulation, which can distort political perceptions and reduce participation. The study highlights that media literacy not only enhances citizens’ ability to filter and evaluate political content but also strengthens democratic quality by encouraging informed and responsible participation. It recommends that media literacy education be integrated into both formal and informal learning environments to foster critical, active, and digitally responsible citizens.
Co-Authors Abdullah, Manal Alhebbi, Mohammed Ahmed Berlilana Berlilana Sanyour, Rawan Taqwa Hariguna Yaghi, Khalil A.