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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Ekonomi Manajemen Sistem Informasi
Ellya Zulaikha
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pengembangan Startup Digital di Pontianak Dengan Pendekatan Design Thinking Andriyati, Lailatul; Ellya Zulaikha
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1217

Abstract

Abstract Startups are designed to find the right business model to make the business survive. Startups have the possibility to succeed or fail. This is influenced by capabilities in digital transformation and business development in the technology sector. Indonesia has a low number and quality of digital talent and low entrepreneurship (3.1%). Pontianak has the least number of digital startups (0.74%). Every part in the digital ecosystem is very influential on the sustainability of digital startups. The digital ecosystem in Pontianak is the government, accelerators, universities, incubators, students/talent, communities, and digital startups. This research aims to help digital ecosystems overcome difficulties in collaborating for the development of digital startups in Pontianak. The research method is direct surveys and interviews with 6 local digital startups and startup stakeholders in Pontianak. Stakeholder analysis to determine respondents. The results of in-depth interviews were analyzed using design thinking and focus group discussion (FGD) methods. The results of the research are the main factor for overcoming difficulties in collaborative digital startup development in Pontianak: 1) digital ecosystem activation; and 2) digital-sociopreneurship development and competency improvement. The recommended startup development strategy aims to realize these two things.
Enhancing Acne Care Through Design Thinking: UI/UX Blueprint for Dermist, a Teledermatology Application Elsana Bekti Nugroho; Ellya Zulaikha
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3906

Abstract

Acne is one of the most common skin diseases worldwide. Most patients often resort to self-experimentation with skincare products. Accessibility to dermatological consultations is limited by the lack of on-demand, online services. In addition, treatments often do not address individual skin concerns. With the emergence of telemedicine in the digital era, this research aims to develop a platform tailored to acne concerns to improve acne care by providing accessible, convenient, and personalized dermatological consultations. The study employed a design thinking methodology. Preliminary data were collected to explore potential solutions for women with acne. In-depth interviews during the Empathize stage helped identify user needs and pain points. In the Define stage, insights were translated into problems and solutions using user persona and value proposition canvas. The platform's blueprint was developed with the use of affinity diagrams, information architecture, and user flow. After wireframing, user interface (UI) and user experience (UX) design, the prototype was tested through in-depth interviews and usability testing using Maze.co and system usability score (SUS). Key features included personalized skincare routines, photo scanning for skin analysis, interactive consultation booking, skincare purchasing, a daily check-in feature, and educational modules. Testing with Maze.co revealed a usability score of 94 with a misclick rate of less than 10% across all tasks. Additionally, the application achieved an SUS score of 83.75."Dermist" demonstrates potential as an accessible and effective solution for improving acne care for women in Indonesia, setting a foundation for innovative teledermatology services.
ANALISIS CUSTOMER PERSONA DAN KEBUTUHAN PENGGUNA UNTUK PAYMENT INTEGRATOR DI INDONESIA: SEBUAH PENDEKATAN DESIGN THINKING” Arya Pradana, Jaka; Ellya Zulaikha
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.66394

Abstract

Along with the exponential growth of Indonesia’s digital economy, the need for efficient and user-centered payment solutions has become increasingly crucial for business actors (merchants). This study aims to comprehensively map the landscape of merchant needs in Indonesia related to payment integrator services, a field that is often dominated by technology-driven approaches rather than user-centered ones. Using a qualitative approach adapted from the early stages of the Design Thinking methodology (Empathize and Define), this study conducted in-depth interviews with five business entities from diverse sectors, including Internet Service Providers (ISPs), property management, and banking. The results identify three fundamentally different customer personas based on their primary decision drivers: (1) Cost-Driven Users, who prioritize the lowest transaction fees (MDR); (2) Quality & Risk-Driven Users, who emphasize system reliability, security, and regulatory compliance; and (3) Liquidity-Driven Users, who are highly sensitive to fund disbursement speed (settlement). Further analysis reveals universal pain points such as high costs and slow settlement, as well as desired gains such as payment channel flexibility and trust in service providers. These findings provide a strategic foundation for financial technology product developers to design sharper and more relevant value propositions that align with actual market needs, moving beyond standard feature offerings and creating sustainable competitive advantages. Keywords: Customer Persona, User Needs, Payment Gateway, Financial Technology, Design Thinking, Case Study, B2B Marketing.
Enhancing Acne Care Through Design Thinking: UI/UX Blueprint for Dermist, a Teledermatology Application Elsana Bekti Nugroho; Ellya Zulaikha
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3906

Abstract

Acne is one of the most common skin diseases worldwide. Most patients often resort to self-experimentation with skincare products. Accessibility to dermatological consultations is limited by the lack of on-demand, online services. In addition, treatments often do not address individual skin concerns. With the emergence of telemedicine in the digital era, this research aims to develop a platform tailored to acne concerns to improve acne care by providing accessible, convenient, and personalized dermatological consultations. The study employed a design thinking methodology. Preliminary data were collected to explore potential solutions for women with acne. In-depth interviews during the Empathize stage helped identify user needs and pain points. In the Define stage, insights were translated into problems and solutions using user persona and value proposition canvas. The platform's blueprint was developed with the use of affinity diagrams, information architecture, and user flow. After wireframing, user interface (UI) and user experience (UX) design, the prototype was tested through in-depth interviews and usability testing using Maze.co and system usability score (SUS). Key features included personalized skincare routines, photo scanning for skin analysis, interactive consultation booking, skincare purchasing, a daily check-in feature, and educational modules. Testing with Maze.co revealed a usability score of 94 with a misclick rate of less than 10% across all tasks. Additionally, the application achieved an SUS score of 83.75."Dermist" demonstrates potential as an accessible and effective solution for improving acne care for women in Indonesia, setting a foundation for innovative teledermatology services.
Co-Authors Andriyati, Lailatul Arya Pradana, Jaka Elsana Bekti Nugroho