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Purchase intention of smarthome products in milennial generation Bun Norikun
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i1.1919

Abstract

This research examines purchase intentions with the supporting factors of online reviews, price, perceived product quality, and emotional value of smarthome products on online platforms. The sample for this research consisted of Kudus City, Jepara, Pati, Rembang, Semarang, Yogyakarta and Jakarta with 107 respondents. The analysis used is Structural Equation Modeling (SEM). The conclusions that can be drawn from this research are that online reviews have a significant effect on perception of product quality and price, online reviews have no significant effect on purchase intention and emotional value, price has a significant effect on perception of product quality, price has no significant effect on purchase intention and emotional value, Perception of product quality has a significant effect on emotional value, Perception of product quality has no significant effect on purchase intention, Emotional value has a significant effect on purchase intention.
PENTINGNYA PERAN PROGRAM PERSIAPAN PENSIUN TERHADAP KESIAPAN PENSIUN KARYAWAN Bun Norikun
MANAJEMEN Vol. 4 No. 2 (2024): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v4i2.806

Abstract

This study is to determine the importance of the role of retirement preparation programs on employee retirement preparation. Retirement is the termination of employees carried out by companies or organizations on employees who have reached an age that is considered no longer productive or which is the standard age limit in the company based on statutory regulations. The problem that often occurs is the unpreparedness of employees to accept the reality of retirement and increased anxiety in employees. In this study with a qualitative method with five respondents who have been interviewed and it is known that 60% of respondents have anxiety in facing retirement which is divided into a light scale of 40% and 20% heavy scale. As well as employees who have prepared for retirement even though only partially or have tried to reach 80%. Based on the results of the retirement program that has been run by the Company, namely that the retirement preparation program is very important for employees who will enter retirement and has a positive and significant influence on retirement readiness and the retirement preparation program will have an influence on the level of employee anxiety, the higher the pre-retirement training and provision, the lower the level of anxiety. The level of employee anxiety greatly affects the level of retirement readiness, the lower the level of anxiety in accepting retirement, the higher the level of employee retirement readiness