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All Journal Edulitics (Education, Literature, and Linguistics) Journal Edulitics (Education, Literature, and Linguistics) Journal
Joseph, Britney Caren
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Education Languange, Linguistic, Communication & Media

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The Impact of Intensifier as Women’s Persuasion Strategy in Politics Vice-Presidential Debate Joseph, Britney Caren; Widyastuti, Widyastuti
Edulitics (Education, Literature, and Linguistics) Journal Vol 8 No 1 (2023): June, 2023
Publisher : Prodi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam Darul Ulum Lamongan*

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edulitics.v8i1.3962

Abstract

This study aims to analyze the impact of intensifier as a persuasive language strategy in politics used by Kamala Harris as a female politician in the 2020 vice-presidential debate. The study attaches to the qualitative research method focusing to construe in-depth analysis. Two primary sources are used in data gathering: vice-presidential debate transcription from rev.com and the vice-presidential debate video from NBCNews on YouTube. The methodological approach is the qualitative research method. The theoretical framework used as the main theory of this research is Quirk et. al‘s (1992) intensifier theory and Lakoff's (1975) women’s language features. The result found that there are 95 intensifiers. First, emphasizers (58%) with attitudinal and style disjuncts (46%) and 12%. Second, amplifiers (25%) with maximizers (18%) and boosters (7%). Lastly, downtoners (16%) with compromiser (1%), diminisher (1%), minimizer (7%), and approximator (6%). The most prevalent sort of intensifier used by Kamala and Hillary was the emphasizer attitudinal disjunct, e.g. "Clearly, Actually, Of course, Probably, Certainly, Really" The most prevalent convey varying levels of certainty and uncertainty about what is being conveyed. Additionally, it was discovered that the two female politicians were using these words as part of a persuasive strategy to convince the audience.
The Impact of Intensifier as Women’s Persuasion Strategy in Politics Vice-Presidential Debate Joseph, Britney Caren; Widyastuti, Widyastuti
Edulitics (Education, Literature, and Linguistics) Journal Vol 8 No 1 (2023): June, 2023
Publisher : Prodi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam Darul Ulum Lamongan*

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edulitics.v8i1.3962

Abstract

This study aims to analyze the impact of intensifier as a persuasive language strategy in politics used by Kamala Harris as a female politician in the 2020 vice-presidential debate. The study attaches to the qualitative research method focusing to construe in-depth analysis. Two primary sources are used in data gathering: vice-presidential debate transcription from rev.com and the vice-presidential debate video from NBCNews on YouTube. The methodological approach is the qualitative research method. The theoretical framework used as the main theory of this research is Quirk et. al‘s (1992) intensifier theory and Lakoff's (1975) women’s language features. The result found that there are 95 intensifiers. First, emphasizers (58%) with attitudinal and style disjuncts (46%) and 12%. Second, amplifiers (25%) with maximizers (18%) and boosters (7%). Lastly, downtoners (16%) with compromiser (1%), diminisher (1%), minimizer (7%), and approximator (6%). The most prevalent sort of intensifier used by Kamala and Hillary was the emphasizer attitudinal disjunct, e.g. "Clearly, Actually, Of course, Probably, Certainly, Really" The most prevalent convey varying levels of certainty and uncertainty about what is being conveyed. Additionally, it was discovered that the two female politicians were using these words as part of a persuasive strategy to convince the audience.
Co-Authors Widyastuti Widyastuti