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All Journal Forum Bisnis dan Kewirausahaan JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) IJMA
Mayasari, Rosalina Pebrica
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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PENGARUH BIAYA DISTRIBUSI TERHADAP PENJUALAN DENGAN MEDIASI BIAYA PROMOSI PADA PERUSAHAAN OTOMOTIF YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Perdana, Aprin; Mayasari, Rosalina Pebrica; Arifin, Firmansyah
IJMA (Indonesian Journal of Management and Accounting) Vol 5, No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2024.5(2).311-324

Abstract

This study aims to analyse the effect of distribution costs on sales by mediating promotional costs. The population of this study is 14 automotive companies listed on the Indonesia Stock Exchange for the 2018-2022 period. Research samples were taken using purposive sampling techniques so that as many as 8 companies were obtained. The type of data used in this study is secondary data obtained from financial statements and annual reports. The analysis technique used in this study used multiple linear regression analysis and Sobel test with the help of SPSS version 26. The results showed that 1) Distribution Costs have a significant effect on sales; 2) Promotional costs affect sales; 3) Distribution Costs affect Promotional Costs; and 4) Promotional Costs Mediate the Effect of Distribution Costs on Sales. 
PENGARUH RETURN ON EQUITY (ROE) DAN QUICK RATIO (QR) TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN SUB SEKTOR MAKANAN & MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022 Eliza, Apria; Mikial, Mikial; Mayasari, Rosalina Pebrica
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 14 No 1 (2024): Forum Bisnis Dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v14i1.7903

Abstract

Abstract: This research aims to determine and prove the effect of Return On Equity (ROE) and Quick Ratio (QR) on company Value with Dividend policy as an intervening variable, both directly and indirectly. The population in this research is food and beverage sub-sector companies listed on the IDX for the 2018-2022 period. The sampling in this research was carried out using a purposive sampling method, namely determining the sample based on certain consideRations. Based on predetermined criteria, 12 companies were obtained as samples for this research with an observation period of 5 years. The data analysis technique used in this research is a quantitative analysis technique with multiple linear regression tests and Sobel tests using the eviews program. The results of this research show that (1) the Return On Equity (ROE) variable influences Dividend Policy (2) The Quick Ratio (QR) variable influences Dividend Policy. (3) The Return On Equity (ROE) variable influences company Value. (4) The Quick Ratio (QR) variable influences company Value. (5) Dividend Policy Variables influence Company Value. (6) The Return On Equity (ROE) variable influences company Value through Dividend policy. (7) The Quick Ratio (QR) variable influences company Value through Dividend policy. The results of the coefficient of determination test (R2 test) obtained an R-squared Value of 0.84907 or 84.90%. Keywords: Return On Equity (ROE), Quick Ratio (QR), Dividend Policy, Company Value
ANALISIS DAMPAK BOIKOT PRODUK TERAFILIASI ISRAEL PADA PERUSAHAN YANG LISTING DI BEI Terzaghi, Muhammad Titan; Mayasari, Rosalina Pebrica
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Vol 10 No 1 (2025): Jurnal JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing dan Akuntansi)
Publisher : P3M STIE Mulia Darma Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54077/jembatan.v10i1.225

Abstract

Penelitian ini mengkaji dampak dari boikot oleh masyarakat yang disertai Fatwa Majelis Ulama Indonesia (MUI) No. 83 Tahun 2023 yang menyerukan untuk menghindari transaksi dan penggunaan produk yang terafiliasi dengan Israel terhadap pergerakan harga saham perusahaan yang terkena dampak boikot. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menganalisis data sekunder trend pergerakan harga saham yang pembahasannya didukung dengan data penjualan dan laba perusahaan dari sampel empat perusahaan yang terdaftar di Bursa Efek Indonesia (BEI), yaitu PT Fast Food Indonesia, Tbk (FAST), PT Sarimelati Kencana, Tbk (PZZA), PT MAP Boga Adiperkasa, Tbk (MAPB), dan PT Unilever Indonesia, Tbk (UNVR). Hasil penelitian menunjukkan bahwa trend pergerakan harga saham keempat perusahaan tersebut mengalami penurunan yang lebih tajam pasca seruan boikot dan terbitnya fatwa MUI tersebut. Seruan boikot melalui media sosial mempunyai peranan besar dalam mendorong tindakan kolektif masyarakat yang mempengaruhi reputasi perusahaan, merubah perilaku konsumsi konsumen sehingga kinerja perusahaan terganggu, kemudian sinyal ini berpotensi menggerakan investor yang ditandai dengan turunnya harga saham.
Co-Authors Arifin, Firmansyah Eliza, Apria Mikial, Mikial Perdana, Aprin Terzaghi, Muhammad Titan