<![CDATA[This study is motivated by the existence of social pressure in maintaining self-image and prestige in theconsumptive behavior of church youth which is seen from its relationship with endorsement and intensityof watching TikTok. This study aims to determine how significant the relationship of endorsement byinfluencers and the intensity of watching TikTok is to consumptive behavior using Baudrillard's theory ofconsumption society. The method used is a quantitative paradigm with multi-stage sampling techniques torespondents totaling 239 people, namely church youth lin lDenpasar. In lorder to provel land thel lrelationshipin data, the validity and reliability tests of the questionnaire items were used, determining the correlationcoefficient (R), classical assumption test, multiple linear regression test as well as the F test and T test. Theresults of the t-test at a 5% margin of error show that endorsement by influencers is 1.182 and for theintensity of watching TikTok is 1.148. Likewise with the F test, where the F-test result is 21.123. The strengthof the relationship formed is at a moderate level with an R of 0.578. While the regression equation modelobtained is Y = 0.392 X1 + 1.015 X2. The resulting coefficient of determination is 33.4% which is thepercentage contribution of variables X1 and X2 to Y. While the other 66.6% is explained by other factors,namely addiction to watching TikTok. Based on the results of this study, it is strongly recommended thatthe variable coefficients of endorsement by TikTok influencers and TikTok viewing intensity do not expandexponentially towards high intervals.]]>
