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All Journal Pixel : Jurnal Ilmiah Komputer Grafis
Wicandri Pasambuna
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SEMIOTIKA VISUAL LOGO UNIVERSITAS ICHSAN GORONTALO Siska Udilawaty; Kemal Ilham Pramudya; Wicandri Pasambuna
Pixel :Jurnal Ilmiah Komputer Grafis Vol 16 No 2 (2023): Vol 16 No 2 (2023): Jurnal Ilmiah Komputer Grafis
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v16i2.1549

Abstract

This research uses qualitative methods with semiotic analysis from Roland Barhes. Semiotics is a method for analyzing signs to find meaning in social and cultural phenomena. The aim of this research is to find out what visual meaning is contained in the Ichsan Gorontalo University logo which is used as an agency identity in terms of denotation, connotation and myth. Corporate identity is a reflection of the vision and mission which are visualized through the logo. This research uses a qualitative descriptive method, namely the data collected is in the form of words and images. With the right logo, the message regarding the company's desired identity can be represented effectively. Data collection techniques use documentation/library techniques and observation. The results of this research will explain the meaning of the Ichsan Gorontalo University logo which has signs/symbols and colors that will be differentiated based on Roland Barthes' approach.
SEMIOTIKA VISUAL LOGO UNIVERSITAS ICHSAN GORONTALO Siska Udilawaty; Kemal Ilham Pramudya; Wicandri Pasambuna
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 16 No. 2 (2023): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v16i2.1549

Abstract

This research uses qualitative methods with semiotic analysis from Roland Barhes. Semiotics is a method for analyzing signs to find meaning in social and cultural phenomena. The aim of this research is to find out what visual meaning is contained in the Ichsan Gorontalo University logo which is used as an agency identity in terms of denotation, connotation and myth. Corporate identity is a reflection of the vision and mission which are visualized through the logo. This research uses a qualitative descriptive method, namely the data collected is in the form of words and images. With the right logo, the message regarding the company's desired identity can be represented effectively. Data collection techniques use documentation/library techniques and observation. The results of this research will explain the meaning of the Ichsan Gorontalo University logo which has signs/symbols and colors that will be differentiated based on Roland Barthes' approach.
Co-Authors Kemal Ilham Pramudya Siska Udilawaty