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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Journal of Application on Economics and Business
May, Amy Yeo Chu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The relationship between organizational precursors and employee creativity during COVID-19 pandemic: An examination of the psychological safety mediation effect May, Amy Yeo Chu; Min, Tan Xuen; Rudiawarni, Felizia Arni
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 19 No. 2 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i2.18960

Abstract

The study aims to examine the mediating effect of psychological safety on the relationship between organizational antecedents (corporate social responsibility or CSR, transformational leadership style, and perceived organizational support) and employee creativity. This study lends its support to the mediating effect of psychological safety to inspect the underlying reasons that motivate employees to be more creative. The study employed a positivist approach based on 220 respondents. Data was collected through an online open-ended questionnaire using a convenient sampling technique. The collected data were further analyzed using partial least square structural equation modeling. The key findings reveal that the four domains of CSR (legal, philanthropy, economic and ethical), transformational leadership style, and perceived organizational contribute to creating a climate of psychological safety among employees. This climate, in turn, mediates the relationship between these organizational factors and employee creativity. This study highlights the importance of psychological safety as a mediator that motivates employees to be more creative. The results also underscore the need for organizational leaders to review CSR policies, leadership styles, and the support provided to employees to foster psychological safety and, consequently, stimulate employee creativity.
THE EFFECTS OF SOCIAL MEDIA MARKETING FUNCTIONALITIES ON CONSUMER DECISION-MAKING: THE MODERATING ROLE OF TRUST AND EMOTIONAL INTELLIGENCE May, Amy Yeo Chu; Hong, Ling Wei; Tiong, Jeffton Low Boon
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.627-641

Abstract

The study aims to expand the knowledge on how functionalities of social media and the social influence could boost the social media marketing efforts, which may assist the social media marketers and users to explore a specific aspect of the user experiences as well as its implications for the business companies. It provides an understanding on how the emotional intelligence could affect the people in Malaysia, particularly in the relationship between the social media marketing and the consumer decision-making processes. The data amassed was based on 260 respondents and then analysed using Statistical Package for the Social Sciences (SPSS) and the Structural Equation Modelling (PLS-SEM). The findings reveal that the social media marketing that includes identity functionality, information sharing functionality, conversation functionality and social influence are found to be the predictors in consumer decision-making. People with the higher self-awareness, would enhance the relationship between the social media marketing and the consumer decision-making. Equally important is the interplay trust manifests on the consumer decision-making and social media marketing. Hence, marketers can gain insights on how to find new opportunities specifically focusing on the four dimensions of social media marketing which determine how potential consumers make decision during the unprecedented COVID-19 challenging era.
Co-Authors Felizia Arni Rudiawarni Hong, Ling Wei Min, Tan Xuen Tiong, Jeffton Low Boon