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All Journal BIOTROPIA - The Southeast Asian Journal of Tropical Biology Indonesian Food Science and TechnologyJournal
Bunsongthae, Akharasit
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Immunology & microbiology Veterinary

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Creative Food Product of Healthy Puffed Riceberry Snack Bar Developed by Private-Community-University Collaborations Panyoyai, Naksit; Wattanakul, Watcharapong; Suwannalers, Piluntasoot; Bunsongthae, Akharasit; khumcharoen, Sakunrat; Kaima, Prakaydao; Prompratan, TongMed; Kaewyodkong , Wannipa
Indonesian Food Science and Technology Journal Vol. 7 No. 2 (2024): Volume 7. Number 2, July 2024 |IFSTJ|
Publisher : Department of Technology of Agricultural product (THP) Jambi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ifstj.v7i2.31095

Abstract

“Riceberry” a variety cultivated for its high anthocyanin content, offers bio-functional benefits. The development of Riceberry products not only enriches the nutritional profile but also adds a creative dimension to the One Tambon One Product (OTOP) initiative of Thailand. The collaborative effort of Hin Kling, a community enterprise in Nakhon Sawan, Chiang Mai Rajabhat University (CMRU), and the support from the Petroleum Authority of Thailand (PTT) Public Company Limited, has been instrumental in this venture. Adopting the Four Ps model (process, product, packaging, and product marketing), the collaboration focused on refining production processes, ensuring product quality, providing informative packaging, and devising effective marketing strategies. The study revealed that saturated fat content was reduced by two-fold through the innovative approach of blending palm oil with soybean oil for frying puffed rice. The resulting puffed rice was then combined with various ingredients and shaped into bars, offering a product with a commendable shelf life of up to three months. Moreover, a commitment to health was demonstrated by reducing the added palm sugar, leading to lower sugar content, reduced calories, and improved texture in the healthier product. Rigorous quality checks, including water activity value, anthocyanin content, and total and pathogenic bacteria count, ensured that the product met the standards set for cereal bars. To enhance consumer awareness, the product's nutritional value was highlighted through a detailed nutritional facts section on the food label. Additionally, a captivating community story was crafted to introduce the health-focused product to the wider health food market. The three-party collaboration behind the Riceberry initiative has successfully delivered a bio-functional, nutritious, and creatively presented product tailored for health-conscious consumers.  
TREE SPECIES DIVERSITY IN PHRA THAT SI MUEANG PONG AREA, CHIANG MAI PROVINCE, THAILAND Leelahakriengkrai, Pongpan; Bunsongthae, Akharasit; Insing, Audcharapat
BIOTROPIA Vol. 31 No. 3 (2024): BIOTROPIA Vol. 31 No. 3 December 2024
Publisher : SEAMEO BIOTROP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11598/btb.2024.31.3.2187

Abstract

Article Highlights- Rich tree diversity found in Phra That Si Mueang Pong area. - Endangered species identified, promoting conservation efforts. - Unique plant distribution influenced by land use and water proximity. - Potential for ecotourism and environmental education in the region. - Study provides foundational data for future ecological research.AbstractThis research conducted a survey of perennial flora in ten subplots along the pathway leading to Phra That Si Mueang Pong, identifying a total of 30 species representing 20 families, 28 genera.  Dominant species included Lagerstroemia duperreana var. duperreana, Shorea siamensis, Pterocarpus macrocarpus, Tectona grandis, and Vitex canescens. Families with the highest species number were Fabaceae, Lamiaceae, Combretaceae, and Malvaceae. The study revealed the presence of both common and rare plant species in the area, with differences in species distribution between plots 1-5 and 6-10. Plots 6-10, near the Mae Tha Chang River, displayed higher biodiversity, correlating with the biodiversity index. The dominant species, based on the importance value index (IVI), were Pterocarpus macrocarpus, Lagerstroemia duperreana, Tectona grandis, Shorea siamensis, and Millettia brandisiana, respectively. Two species, Pterocarpus macrocarpus and Tectona grandis, were classified as endangered. The soil analysis indicated slightly acidic pH and relatively low moisture content, with significant differences between plots 1-5 and 6-10. The study suggests the potential for ecotourism and environmental learning centers in the Chiang Mai province cultural tourism destination, emphasizing the rich biodiversity and ecological value of the mixed deciduous and dry dipterocarp forest ecosystems.
Co-Authors Insing, Audcharapat Kaewyodkong , Wannipa Kaima, Prakaydao khumcharoen, Sakunrat Leelahakriengkrai, Pongpan Panyoyai, Naksit Prompratan, TongMed Suwannalers, Piluntasoot Wattanakul, Watcharapong