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All Journal Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan
Fitra, Audina
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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ANALISIS GHARAR PADA ENDORSMENT Fitra, Audina
Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan (Islamic Science) Vol 2 No 8 (2024): Special Issue: Islamic Economics
Publisher : IAIN Parepare

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Abstract

Gharar, in the context of Islamic law, refers to unwanted uncertainty or unclear risks in a transaction. In endorsements, the gharar factor may arise due to uncertainty regarding how the use of the celebrity will affect the perception and sales of the product.
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