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All Journal Journal of Management - Small and Medium Enterprises (SME's)
Fawwas, Bisma Bayu Putra Nias
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Economics, Econometrics & Finance

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FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN BERKUNJUNG KE AGROWISATA BANYUMILI DI KECAMATAN WONOSALAM KABUPATEN JOMBANG Fawwas, Bisma Bayu Putra Nias; Yuliati, Nuriah; Setiyadi, Taufik
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 2 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i2.12819

Abstract

This research aims to identify the factors influencing tourists' decisions to visit Banyumili, Wonosalam. The analytical methods used include descriptive statistical analysis and factor analysis. A purposive sampling method was employed, with 100 respondents to assess visitors' perceptions and factors affecting their visits. Exploratory factor analysis was conducted based on the Marketing Mix 7P model. This research indicates two main factors influencing tourists' decisions to visit Banyumili, Wonosalam. These factors are infrastructure, which includes indicators such as tourist attractions, cleanliness, facility completeness, accessibility, location, safety standards, and social media, and the second factor is cost suitability, which includes ticket and food and beverage indicators. Keywords : Factor Analysis; Tourist’s Visiting Decicions; Marketing Mix 7P
Co-Authors Nuriah Yuliati Setiyadi, Taufik