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PENGARUH CITRA MEREK, WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI KOTA BATAM Yulyanti; Sitorus , David Humala
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9783

Abstract

The purpose of this study is to examine the influence of brand image, word of mouth, and product quality on the purchasing decision of Xiaomi smartphones in Batam. This research adopts a quantitative approach using a survey questionnaire as the data collection tool. The sample was selected using purposive sampling technique, with a total of 100 respondents. Data processing was done using SPSS 30. Descriptive statistical analysis was employed to describe the characteristics of the respondents, while multiple linear regression analysis was used to test the relationships between variables. The findings of this study indicate that brand image, word of mouth, and product quality have a significant impact on the purchasing decision of Xiaomi smartphones in Batam.  
PENGARUH APLIKASI RENCANA KERJA ANGGARAN SEKOLAH TERHADAP AKUNTABILITAS DAN TRANSPARANSI DANA BOS Yulyanti; Muhammad Rakib; Nawir Rahman
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 6 No. 1 (2022): January
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v6i1.8673

Abstract

Tujuan penelitian mengatahui pengaruh aplikasi rencana kerja anggaran sekolah terhadap akuntabilitas dan transparansi dana BOS. Jenis penelitian kuantitatif deskriptif. Populasi penelitian seluruh kepala sekolah, guru, dan oprator berjumlah 264 orang. Pengambilan sampel mengunakan (Purpisive Sampling) hingga sampel sebanyak 15 orang. Pengumpulan data melalui angket, dokumentasi. Analisis data mengunakan deskriptif, inferensial. Hasil penelitian menunjukkan bahwa terdapat pengaruh aplikasi rencana kerja anggaran sekolah terhadap akuntabilitas dan transparansi dana BOS. Dimana semakin baik penggunaan aplikasi ARKAS, maka dana BOS semakin akuntabelitas dan transparansi.