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All Journal BUDGETING : Journal of Business, Management and Accounting Journal Research of Social Science, Economics, and Management
Munawaroh, Syarifah
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Humanities Environmental Science Social Sciences

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Analisis Studi Kelayakan Bisnis pada Seblak Teh Uun di Dusun Cambay Desa Jatibaru (Studi Kasus pada Aspek Pemasaran dan Aspek Manajemen) Amalia, Fitria Fatihah; Manurung, Jessica Naomi; Savitri, Melany Indah; Munawaroh, Syarifah; Ken W, R.R Wening
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.8645

Abstract

Indonesians, especially young people, are familiar with Bandung's specialties. Seblak is one of Indonesia's most popular dishes. Seblak has strong roots in the city of Bandung, West Java, but has now become an integral part of Indonesian cuisine that is favored by many people, especially among young people to the elderly. The purpose of this study is to assess the business feasibility of Seblak Teh Uun located in Cambay Hamlet, Jatibaru Village, East Cikarang Sub-district from a non-financial perspective. Non-financial variables, such as marketing aspects and management aspects. This research uses a qualitative data collection approach through interviews, observation, and documentation. Based on the results of non-financial findings such as marketing aspects and management aspects, Seblak Teh Uun in Cambay Hamlet, Jatibaru Village is feasible to develop. Seblak Teh Uun's business is considered feasible because in terms of quality ingredients. In addition, the marketing approach carried out through offline/online media that connects sellers and customers allows the business to continue. Keywords: Business Feasibility Study, Management Aspects, Marketing Aspects.
Quality Experience: Co-Creation and Excellent Service Juragan 99 Trans Bus Land Transportation Services With Currency Moderation Munawaroh, Syarifah; Bintarti , Surya; Rachman , Taufiq; Heruwanto , Joni; Ali Maskuri , Muh.
Journal Research of Social Science, Economics, and Management Vol. 3 No. 11 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i11.666

Abstract

Transportation can never be separated from one's daily life, such as going to school, office, market or other distant places. Transportation is divided into three namely, land, sea and air transportation. In Indonesia, land transportation is more widely used than air and sea transportation. Land transportation such as buses, private cars and trains. Bus is a means of land transportation that is ranked third most often used. This study aims to test product variations (co-creation) and service quality (service excellent) against the quality of experience (quality experience) with price (currency) as moderation. The number of respondents in this study was 108 respondents who had used Juragan 99 Trans Bus transportation services in the Bekasi Regency area. This population collection is non-probality sampling and the respondent retrieval technique is purposive sampling. This research was processed using regression techniques, where the processing used SmartPLS 3 software. This research proves 1) The variety of products (co-creation) offered by the Juragan 99 Trans Bus has an effect on the high quality of experience. 2) The quality of service (service excellent) offered by the Juragan 99 Trans Bus influences the high quality of experience (quality experience). 3) Product variations (co-creation) which are moderated by price (currency) influence the high quality of experience. 4) Quality of service (service excellent) which is moderated by price (currency) influences the high quality of experience (quality experience).
Co-Authors Ali Maskuri , Muh. Amalia, Fitria Fatihah Bintarti , Surya Heruwanto , Joni Ken W, R.R Wening Manurung, Jessica Naomi Rachman , Taufiq Savitri, Melany Indah