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All Journal Sinergi International Journal of Management and Business
Awang , Hapini
Unknown Affiliation
Economics, Econometrics & Finance

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Sora's Potential Influence on the Marketing Industry Yonggang, Liu; Awang , Hapini; Mansor , Nur Suhaili; Ibrahim , Huda Hj.
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.252

Abstract

In February 2024, Sora, a new groundbreaking Generative Artificial Intelligence (GAI), was launched, which has the ability to generate clear, smooth, high-quality and imaginative videos based on textual cues, and represents the most advanced GAI of the current era. For the marketing industry, Sora can play an important role in saving production time, enriching video creativity, reducing economic costs, improving work efficiency, and many other aspects. The research objective of this study is to explore Sora's potential influence on the marketing industry, particularly focusing on its potential impact on marketing innovation, industry landscape, staffing structure, economic costs, and production time. This study mainly adopts the exploratory research methodology and reviews historical literature. This study finds that, for the marketing industry, Sora will have significant potential influence in Reducing Economic Costs, Saving Time, Enriching Marketing Innovations, Reshaping the Industry Landscape, Reinventing the Staffing Structure, Beyond the Boundaries of Thought, Data Visualizations and so on.
Co-Authors Ibrahim , Huda Hj. Mansor , Nur Suhaili Yonggang, Liu