Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Pemasaran Digital
Frandhana, Adi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk dan Harga Pada Minat Beli terhadap Keputusan Pembelian Parfum Refill di Toko Inc.Redible Frandhana, Adi; Ali, Hapzi
Jurnal Manajemen dan Pemasaran Digital Vol. 2 No. 1 (2024): Jurnal Manajemen dan Pemasaran Digital (Januari-Maret 2024)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v2i1.132

Abstract

The research carried out aims to determine simultaneously and partially the independent variables, namely Product Quality and Purchase Interest, the dependent variables, namely Price and Purchase Decision. This research was conducted at the Perfume Refill INC Shop. Redible. The method used in this research is a quantitative method, where this research uses the Purposive Sampling technique using the Slovin formula to determine the sampling method. The population in this study were all consumers of the Perfume Refill Inc. Shop. Redible, totaling 90 respondents.Based on the research results, it shows that the variables Price and Product Quality on Purchasing Decisions provide a path coefficient value of 0.773 and have a p- value of 0.042 and a T-statistic value of 2.374 (T-statistic < T table 1.96). Shows that product quality influences purchasing decisions. Furthermore, the Price and Purchase Interest variables on Purchase Decisions provide a path coefficient value of 0.094 and have a p-value of 0.021 and a T-statistic value of 1.998 (T-statistic > T table 1.96). Shows that product quality influences purchasing decisions
Co-Authors Hapzi Ali