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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Penelitian Pendidikan Indonesia
Trianesti, Ginsi
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Economics, Econometrics & Finance Social Sciences Other

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Researching the factors and benefits in increasing the use of AI color cosmetics Balqiah, Ezni; Trianesti, Ginsi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242985

Abstract

The recent developments in smartphone technology and social media platforms have led to a growth in the popularity of artificial intelligence (AI) color cosmetics as an innovative solution to promote branded color cosmetics and improve consumer decision- making making, especially as a trial purpose. The objective of this research is to examine and analyze the factors that will increase and also the benefits resulting from AI Color Cosmetic Usage. The survey of research design was used to test the 8 research hypotheses. This research is using purposive sampling technique and data collected from 349 respondents. Furthermore, the research model was analyzed using PLS-SEM. The results of data processing show all significant hypotheses. It is proven that Body Esteem, Price Sensitivity, Social Media Addiction have positively influence on AI Color Cosmetic Usage, which in turn also positively inflluence Trust in Artificial Intelligence, eWOM Engagement, Consumer Satisfaction, Purchase Intention. The findings of this research is add to the empirical development of the literature on AI Color Cosmetic Usage and have managerial implications for promotion managers working for cosmetic brand as well as AI color cosmetics application developers who are attempting to advertise and reach a broader market segment.
UTAUT2 Model in Increasing the Intention to Use Digital Payment of QRIS Trianesti, Ginsi; Balqiah, T. Ezni
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3430

Abstract

Digital payment systems, particularly the Quick Response Code Indonesian Standard, are gaining traction in Indonesia, yet adoption among non-users remains limited due to cultural preferences for cash and data security concerns. This study investigates the factors influencing the intention to use the Quick Response Code Indonesian Standard among non-users, employing the Unified Theory of Acceptance and Use of Technology 2 framework, extended with interactivity, intelligence, and convenience. Data were collected from 324 non-users through an online survey distributed via social media platforms and analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that interactivity, intelligence, and convenience significantly enhance performance expectancy, effort expectancy, subjective norms, facilitating conditions, and habit, which in turn drive use intention. Additionally, hedonic motivation, price value, and perceived risk positively influence use intention, with perceived risk’s effect indicating manageable risks. The study concludes that user experience factors are critical for increasing adoption in Indonesia’s cash-dominated economy. However, its focus on non-users limits generalizability. Future research should explore active users and cultural factors to deepen understanding of digital payment adoption.
Researching the factors and benefits in increasing the use of AI color cosmetics Balqiah, Ezni; Trianesti, Ginsi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242985

Abstract

The recent developments in smartphone technology and social media platforms have led to a growth in the popularity of artificial intelligence (AI) color cosmetics as an innovative solution to promote branded color cosmetics and improve consumer decision- making making, especially as a trial purpose. The objective of this research is to examine and analyze the factors that will increase and also the benefits resulting from AI Color Cosmetic Usage. The survey of research design was used to test the 8 research hypotheses. This research is using purposive sampling technique and data collected from 349 respondents. Furthermore, the research model was analyzed using PLS-SEM. The results of data processing show all significant hypotheses. It is proven that Body Esteem, Price Sensitivity, Social Media Addiction have positively influence on AI Color Cosmetic Usage, which in turn also positively inflluence Trust in Artificial Intelligence, eWOM Engagement, Consumer Satisfaction, Purchase Intention. The findings of this research is add to the empirical development of the literature on AI Color Cosmetic Usage and have managerial implications for promotion managers working for cosmetic brand as well as AI color cosmetics application developers who are attempting to advertise and reach a broader market segment.
Co-Authors Balqiah, Ezni Balqiah, T. Ezni