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All Journal Sinergi International Journal of Communication Sciences
Nugroho, Baskoro Tri
Unknown Affiliation
Languange, Linguistic, Communication & Media

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Sentiment Analysis to Know Public Perception Regarding to Public Communication of Indonesian Customs and Excise Nugroho, Baskoro Tri; Adi, Achwan Noorlistyo
Sinergi International Journal of Communication Sciences Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v2i1.222

Abstract

This study highlights the positive impact of social media sentiment analysis in enhancing public perception of the Directorate General of Customs and Excise in Indonesia. By employing the Social Media Analytics (SMA) framework and the Brand24 tool, the research examines public sentiment on Twitter and TikTok during two periods in 2024. The findings reveal a significant improvement in sentiment from May to mid-August, driven by the government's proactive and transparent communication, including direct intervention by the Minister of Finance. This shift underscores the effectiveness of responsive governance in fostering public trust and engagement. The study emphasizes the value of ongoing sentiment monitoring, proactive communication strategies, and the promotion of ethical standards as key to maintaining and further enhancing public confidence. These insights contribute positively to the understanding of social media’s role in public sector communication and its potential to support better governance.
Co-Authors Adi, Achwan Noorlistyo