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All Journal Jurnal Neraca Peradaban Jurnal Ekonomi Utama (Juria) PASCIDEV: Pasundan Social Science Development Dirya : Journal of Economic Management
Hadi, Eko Supriyanto
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Current Ratio Terhadap Gross Profit Margin pada PT. Mayora Tbk. Periode 2010-2022 Hadi, Eko Supriyanto; Amzul, Teuku Alexander Azwani
Astina: Jurnal Ekonomi Utama Vol 2 No 2 (2023): Juria: Jurnal Ekonomi Utama
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v2i2.62

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Current Ratio terhadap Gross Profit Margin pada PT. Mayora, TbkPeriode 2010-2022. Metode yang digunakan adalah explanatory research. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel Current Ratio diperoleh nilai rata-rata sebesar 364,66%. Variabel Gross Profit Margin diperoleh nilai rata-rata 51,01%. Current Ratio berpengaruh negatif dan signifikan terhadap Gross Profit Margin dengan nilai persamaan regresi Y = 77,336 - 0,072X, dan nilai koefisien korelasi -0,675 atau memiliki tingkat hubungan yang negati kuat dengan nilai determinasi 45,6%. Uji hipotesis diperoleh signifikansi 0,016 < 0,05.
Pengaruh Non Performing Loan Terhadap Return on Asset Pada PT. Bank Danamon Indonesia, Tbk. Periode 2010-2022 Hadi, Eko Supriyanto
Jurnal Neraca Peradaban Vol. 4 No. 2 (2024): Jurnal Neraca Peradaban
Publisher : Prodi Akuntansi STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jnp.v4i2.466

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh non performing loan terhadap return on asset pada PT Bank Danamon Indonesia, Tbk Periode 2010-2022. Metode yang digunakan adalah explanatory research. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel non performing loan diperoleh nilai rata-rata sebesar 4,46%. Variabel return on asset diperoleh nilai rata-rata 2,56%. non performing loan berpengaruh negatif dan signifikan terhadap return on asset dengan nilai persamaan regresi Y = 3,966 - 0,315X, dan nilai koefisien korelasi sebesar -0,558 aartinya kedua variabel memiliki tingkat hubungan yang negatif sedang dengan nilai koefisien determinasi sebesar 31,2% serta uji hipotesis diperoleh nilai t hitung > t tabel atau (-2,231 > -2,201) dan juga diperkuat dengan nilai signifikansi sebesar 0,047 < 0,05.
Management Strategy For New Product Development In Enhancing Company Competitiveness In The Digital Era Hadi, Eko Supriyanto
JAKI : Jurnal Akuntansi Vol 2 No 1 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i1.79

Abstract

Management strategy for new product development is a crucial factor in enhancing company competitiveness, particularly in the rapidly evolving digital era. Amidst increasing global competition, companies are required to continuously innovate and adapt relevant strategies to survive and thrive. New product development involves not only technical aspects but also the consideration of market demands, shifting consumer preferences, and the application of digital technologies that accelerate the innovation process. In this context, management strategy plays a vital role in formulating effective approaches, including market research, technology-based product development, and digital marketing that can increase customer engagement. This paper discusses how management strategy can be applied in new product development to strengthen a company’s competitiveness in a global market increasingly influenced by digital transformation. With the right approach, companies can respond to rapid changes and optimize existing market opportunities while mitigating potential risks. This research highlights the importance of integrating product development with management strategies based on digital technologies to achieve long-term success in an increasingly competitive business world.
Marketing Management Strategies In Enhancing The Competitiveness Of Smes In The Digital Era In Jakarta Hadi, Eko Supriyanto
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.259

Abstract

The shift to the digital era has significantly impacted the Small and Medium Enterprises (SMEs) sector, particularly in enhancing their competitiveness. In Jakarta, one of Indonesia's largest economic hubs, SMEs face the challenge of adapting to technological advancements and digital marketing trends. This study aims to identify effective marketing management strategies for improving the competitiveness of SMEs in the digital era. The research methodology includes literature review and interviews with SME owners in Jakarta. The findings suggest that SMEs need to leverage various digital platforms, such as social media, e-commerce, and data-driven marketing, to expand market reach and enhance brand awareness. Furthermore, marketing strategies focused on customer experience, product personalization, and the use of digital technologies have proven to offer a competitive advantage. However, challenges related to limited resources and technological capabilities remain barriers for some SMEs. Therefore, training and support from both the government and the private sector are essential to accelerate the adoption of technology and digital marketing among SMEs. The study concludes that with the right digital marketing strategies, SMEs can improve their competitiveness in the increasingly competitive Jakarta market.
Co-Authors Amzul, Teuku Alexander Azwani