Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Communication Sciences (JCoS) Connected: Jurnal Ilmu Komunikasi
Pratiwi, Indah Pratiwi
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Komunikasi Podcast Lewat Tengah Malam di Makassar dalam Menarik Pendengar Pratiwi, Indah Pratiwi; Meisuki, Nawang Wulan
Journal of Communication Sciences (JCoS) Vol. 6 No. 1 (2023): Oktober
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v6i1.886

Abstract

The “Lewat Tengah Malam” is a horror and crime genre podcast which is one of the popular podcasts in Makassar. The aim of this research is to determine the communication strategy of the “Lewat Tengah Malam” Podcast in Makassar, as well as the supporting and inhibiting factors in attracting listeners. The type of research is qualitative research with descriptive research type. Data collection techniques through interviews, documentation and observation with three informants. The research results show that the communication strategy to attract listeners' interest are unique, interesting and high-quality podcast content, ease of listening, and credible podcasters. This research also found that there are several supporting factors in the communication strategy of the “Lewat Tengah Malam” Podcast, including support from agencies, the use of social media, and the availability of adequate facilities. Meanwhile, the inhibiting factor is that there is a similarity in the content of the same story, but this can be overcome by presenting the story from a different point of view.
AISAS ANALYSIS OF KOREAN CELEBRITY IN INDONESIAN PRODUCT ADVERTISEMENT Pratiwi, Indah Pratiwi
Connected: Jurnal Ilmu Komunikasi Volume 3 No. 2 Desember 2022
Publisher : Departemen Ilmu Komunikasi, Fakultas Ilmu Soal dan Ilmu Politik. Universitas Pejuang Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In recent years K-Pop has massively penetrated Indonesian advertising. Multiple Indonesian companies has been started to hire Korean actors as their Brand Ambassadors (BA) for their products. The fascinating part about this phenomenon is that the products they advertised are mostly local products and those are not sold outside Indonesia. Meanwhile, numbers of research have proved that Word of Mouth happened due to previous users, especially around their circle, have had same experiences with the same products or services, hence they will recommend the products. However, if local products are promoted by foreigners, there are particular aspects will also affect consumer behaviour. The purpose of the study was to determine consumer behaviour when viewing local product advertisement starred by these Korean celebrities using the AISAS model. The research method used is qualitative with "random" sample selection which will give the sample the same opportunity to be selected. The result shows that the AISAS model is when Attention raises Interest, the customer begin to search, and then take action later proceed to sharing. The most important thing about the AISAS model is that when the Attention and Interest process has been passed, it does not have to be in sequential, since it can also change from attention directly to action. However, the ideal model of AISAS is carried out sequentially. In addition, the use of Korean celebrities does not really affect consumer behaviour notably.
Co-Authors Meisuki, Nawang Wulan