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ANALISIS MINAT KUNJUNGAN KEMBALI TAMU SANGKAN RESORT AQUA PARK PADA AKHIR PANDEMI COVID-19 Yulius, Kevin Gustian; Ferdela Fernandez; Yosep Dudedes Timba
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 2 (2023): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i2.844

Abstract

This study aims to analyze the factors that influence revisit intention to Sangkan Resort Aqua Park at the end of the COVID-19 pandemic. This research is an explanatory research with quantitative data collected through questionnaires. Results of the validity and reliability tests show that the research instrument is valid and reliable. The results of data analysis show that only the fulfillment variable has a significant influence on the guest's revisit intention. Physical environment, social environment, and price variables do not have a significant effect partially, but simultaneously these four variables have a significant influence on the guest's revisit intention. The coefficient of determination shows that the independent variable can only explain about 24.4% of the variation in intention to return. These findings can provide insight for the hospitality industry at Sangkan Resort Aqua Park to improve service quality and competitiveness. Hotel managers can focus more on meeting guest needs to increase interest in return visits. In addition, this research also contributes to scientific knowledge in the hotel and tourism industry. The results of this research can be used as a reference for developing tourism policies at the regional and national levels and helping local economic growth after the pandemic ends.
DARI PAPARAN MENUJU PENGALAMAN: PENENTU KEPUASAN PELANGGAN DAN NIAT PEMBELIAN ULANG DALAM KONSUMSI TEH SUSU ARTISAN Kevin Gustian Yulius; Vasco Adato Haholongan Goeltom; Yosep Dudedes Timba
JURNAL BISNIS HOSPITALITI Vol 15 No 1 (2026): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v15i1.2486

Abstract

This study examined the determinants of customer satisfaction and repurchase intention in artisan milk tea consumption within a contemporary F&B service context. The research addressed four key problems: the effects of social media exposure, perceived product quality, and experiential value on customer satisfaction, as well as the effect of customer satisfaction on repurchase intention. A quantitative approach with a causal hypothesis design was employed, using data collected from 160 respondents through an online questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicated that social media exposure, perceived product quality, and experiential value all had positive and significant effects on customer satisfaction. Furthermore, customer satisfaction showed a strong and significant effect on repurchase intention. These findings suggested that consumer behavior in artisan milk tea consumption was shaped by the integration of digital engagement, product quality, and experiential factors. The study contributed to the understanding of experiential consumption in the F&B industry and provided practical insights for businesses in developing strategies to enhance customer satisfaction and encourage repeat purchasing behavior.