Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan dan Perhotelan Nawasena: Jurnal Ilmiah Pariwisata
Tigor Halomoan Tambunan
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Marketing Communication Mix on Decisions to Purchase Room Services Tigor Halomoan Tambunan; Nidia Wulansari
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1670

Abstract

Purchasing decisions refer to the process by which consumers make decisions to buy certain products or services after evaluating the various options available. This activity is one of the utilization of promotional activities carried out by a company. Where in the promotion there are forms of promotion that are incorporated in a marketing communication mix. Marketing communication mix is a form of marketing that is done to attract relationships with consumers while still paying attention to communication values that are useful for building good relationships with consumers. The main objective of this research is to find the correlation between marketing communication mix and the decision to purchase room services. This research uses quantitative methodology with a causal associative approach. Data collection was carried out by distributing questionnaires to respondents in the form of google forms. A total of 165 respondents were surveyed using a Likert scale, and the majority of visitors were in the age range of 26 to 35 years. The data was analyzed using Partial Least Square Structural Equation Modeling. The results showed that F was calculated with sig. 0.000 <0.05, then the marketing communication mix variable has a significant influence on purchasing decisions. Furthermore, R Square is 0.608. This means that the marketing communication mix influences purchasing decisions by 60.8%. This study found that marketing communication mix is an important factor in improving purchasing decisions.
FROM INDUSTRY TO CAREER: ASSESSMENT OF INTERNSHIP EXPERIENCE ADVANTAGE FOR FUTURE CAREER READINESS IN THE HOTEL INDUSTRY Indriani Putri Salzabilla; Putri Astri Rangkuti; Tigor Halomoan Tambunan; Feri Ferdian
Jurnal Pendidikan dan Perhotelan (JPP) Vol. 3 No. 1 (2023): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jppv3i1.04

Abstract

This study aims to analyze the effect of internship experience on the career readiness in the hotel industry mediated by self efficacy. The methodology used to conduct this study is quantitative with a causal associative approach. The sample was chosen using a sort of stratified random sampling. Students of class 2019, 2020, and 2021 constituted the population. The total sample of this study was 106 who had participated in the first and second internships.The independent variables in this study are internship experience and self-efficacy and the dependent variable is future career readiness. The method used in this study was quantified using two data analysis techniques, i.e. descriptive statistical analysis techniques for identifying and describing data from respondents' answers to questionnaires and inferential statistical analysis techniques using SEM (structural equilibrium modeling) data analysis methods using the PLS (partial least square) approach. SmartPLS 3 application. The results showed that internship experience affected the students future career readiness and self efficacy in the hotel industry. Self efficacy affected the future career readiness and mediated its relationship with internship experience.
Co-Authors Ferdian, Feri Indriani Putri Salzabilla Nidia Wulansari Putri Astri Rangkuti