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All Journal SYAMIL: Jurnal Pendidikan Agama Islam (Journal of Islamic Education) SYAMIL: JURNAL PENDIDIKAN AGAMA ISLAM (JOURNAL OF ISLAMIC EDUCATION) FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam
Sarohmad, Sarohmad
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Religion Humanities Education Library & Information Science Social Sciences Other

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Strategi Pemasaran Pendidikan Islam Sarohmad, Sarohmad
FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam Vol. 12 No. 1 (2023): FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Institut Agama Islam Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jf.v12i01.6973

Abstract

The marketing strategy is the most important part that must be owned by the institution in order to maintain its existence. The rapid competition in the world of education, which causes the pace of global development, continues to demand that educational institutions be more competitive. The method used in this research is qualitative with a case study type. Data and data sources were obtained from informants at the Batu Bilingual MA institution through interview, observation, and documentation techniques. The results of the study indicate that the marketing strategy implemented by MA Bilingual Batu can be identified by a number of strategies that are relevant to marketing strategies that are generally carried out in the business world. These strategies include product, price, place, promotion, people, physical evidence, and process. The marketing strategy development carried out by MA Bilingual Batu, namely, the first is the guerrilla strategy (face-to-face, guerrilla strategy, leadership strategy for the Madrasah Principal, uniqueness strategy, strategy for publicising achievements, and strategy for awarding scholarships),
Internalization of Islamic Education Values in the Formation of Santri Entrepreneur at Islamic Boarding School in Lampung Sarohmad, Sarohmad; Zumaro, Ahmad
SYAMIL: Journal of Islamic Education Vol 13 No 2 (2025): SYAMIL: Journal of Islamic Education
Publisher : Pascasarjana Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/sy.v13i2.10609

Abstract

This study aims to analyze the process of internalizing Islamic education values in the formation of santri entrepreneur at Islamic boarding school in Lampung, as well as to identify the supporting and inhibiting factors. The study employed a qualitative approach with a descriptive type through observation, interviews, and documentation. The findings indicate that value internalization occurs systematically through three main stages: value transformation through the teaching of aqidah, akhlak, and fiqh muamalah; habituation and role modeling in boarding school life, and the actualization of values through entrepreneurial practices in the boarding school's business units. Values such as honesty, trustworthiness, responsibility, hard work, and independence are integrated into economic activities, thereby shaping santri with religious character and social orientation. The main supporting factors include visionary kyai leadership, a disciplined Islamic Boarding School culture, the presence of business units as practical laboratories, and the support of alumni and community networks. Meanwhile, inhibiting factors include limited capital and production facilities, business management that is not yet fully professional, limited digital literacy, and differences in santri interests and talents. Overall, this study concludes that the model of internalizing Islamic Education values in the Islamic boarding school is effective in forming santri entrepreneurs who are not only economically competent, but also possess moral integrity and social responsibility. This model has the potential to serve as an alternative for developing value-based Islamic entrepreneurship education in the context of empowering the economic well-being of the ummah.
Internalization of Islamic Education Values in the Formation of Santri Entrepreneur at Islamic Boarding School in Lampung Sarohmad, Sarohmad; Zumaro, Ahmad
SYAMIL: Journal of Islamic Education Vol 13 No 2 (2025): SYAMIL: Journal of Islamic Education
Publisher : Pascasarjana Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/sy.v13i2.10609

Abstract

This study aims to analyze the process of internalizing Islamic education values in the formation of santri entrepreneur at Islamic boarding school in Lampung, as well as to identify the supporting and inhibiting factors. The study employed a qualitative approach with a descriptive type through observation, interviews, and documentation. The findings indicate that value internalization occurs systematically through three main stages: value transformation through the teaching of aqidah, akhlak, and fiqh muamalah; habituation and role modeling in boarding school life, and the actualization of values through entrepreneurial practices in the boarding school's business units. Values such as honesty, trustworthiness, responsibility, hard work, and independence are integrated into economic activities, thereby shaping santri with religious character and social orientation. The main supporting factors include visionary kyai leadership, a disciplined Islamic Boarding School culture, the presence of business units as practical laboratories, and the support of alumni and community networks. Meanwhile, inhibiting factors include limited capital and production facilities, business management that is not yet fully professional, limited digital literacy, and differences in santri interests and talents. Overall, this study concludes that the model of internalizing Islamic Education values in the Islamic boarding school is effective in forming santri entrepreneurs who are not only economically competent, but also possess moral integrity and social responsibility. This model has the potential to serve as an alternative for developing value-based Islamic entrepreneurship education in the context of empowering the economic well-being of the ummah.
Co-Authors Ahmad Zumaro