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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Revitalisasi : Jurnal Ilmu Manajemen
Iqbal Daulay, M.Yasser
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Environment Knowledge Dan Green Packaging Terhadap Green Repurchase Intention Dimediasi Green Trust Selviana, Defi; Iqbal Daulay, M.Yasser
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4542

Abstract

In 2022, the amount of waste available on the website (SIPSN) shows an accumulation of 35,953,862.11 tons of waste every year. Therefore, the aim of this research is to determine the influence of Environmental Knowledge and Environmentally Friendly Packaging on the intention to repurchase environmentally friendly products through Green Trust. Data was collected via an online questionnaire with a total of 210 respondents. Data analysis used Structural Equation Modeling (SEM) and SMART PLS software version 4.0. The research results state that environmental knowledge has a positive and significant effect on the level of consumer trust in the green environment. The use of Green Packaging also has a positive and significant impact on consumers' Green Trust levels. Green Trust has a positive and significant effect on Green Repurchase Intention. This research also states that Environmental Knowledge has a direct positive and significant effect on Green Repurchase Intention through the mediating role of the level of Green Trust. Apart from that, Green Packaging has a positive influence on Green Repurchase Intention through trust in Green Trust as an intermediary. Knowledge of the environment and the use of environmentally friendly packaging can encourage consumer confidence to repurchase Frisian Flag products.
PENGARUH BRAND LOVE DAN BRAND IDENTIFICATION TERHADAP PURCHASE INTENTION MELALUI SELF CONGRUITY SEBAGAI VARIABEL MEDIASI Situmorang, Grece Simon Situmorang; Iqbal Daulay, M.Yasser
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 1 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v8i1.10998

Abstract

ABSTRACT This research aims to examine the influence of brand love and brand identification on purchase intention through self-congruity as a mediating variable among Erigo product users in Bengkulu City. Brand love is the strong and positive feeling that consumers have towards a brand, while brand identification is the process by which consumers associate themselves with a brand. Purchase intention is the consumer's desire to buy a product or service from a brand, and self-congruity is the suitability between the consumer's self-image and the brand image. This research used a survey method by distributing questionnaires to 259 respondents who were users of Erigo products in Bengkulu City. The data processing technique uses Structural Equation Modeling (SEM) analysis with the help of SmartPLS. The research results show that brand love and brand identification have a positive and significant effect on purchase intention, both directly and indirectly through self-congruity. Keywords: Brand Love, Brand Identification, Purchase Intention, Self Congruity
Co-Authors Selviana, Defi Situmorang, Grece Simon Situmorang