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All Journal Jurnal Teknologi Ilmu Komputer Journal of Innovative and Creativity
Cahyono, Erry
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Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Penerapan CRM Dalam Upaya Peningkatan Loyalitas dan Kepuasan Pelanggan Cahyono, Erry; Susanto, Heri
Jurnal Teknologi Ilmu Komputer Vol. 2 No. 2: Juni 2024
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/jtik.v2i2.246

Abstract

Industri konveksi pakaian merupakan salah satu sektor yang mengalami pertumbuhan pesat di Indonesia. Hal ini disebabkan oleh semakin meningkatnya permintaan akan produk-produk fashion, baik dari dalam negeri maupun luar negeri. Inovasi tersebut tidak hanya mencakup desain dan kualitas produk, tetapi juga cara perusahaan berinteraksi dengan pelanggan. Salah satu pelayanan yang digunakan dalam menjalankan usaha adalah Customer Relationship Management (CRM). Melalui CRM pelaku usaha bisa memberikan pelayanan On-Line kepada konsumen seperti sistem pembayaran online dan diskon. Promosi yang dilakukan serta informasi lainya. Untuk menghadapi tantangan besar dalam mengelola hubungan pelanggan secara efektif. CRM merujuk pada software sistem yang membantu perusahaan memperoleh dan menyimpan data pelanggannya serta melakukan hubungan dua arah. Sistem ini memungkinkan Untuk mengumpulkan, menyimpan, dan menganalisis informasi pelanggan secara terpusat dan terstruktur. Hasil awal implementasi CRM menunjukkan peningkatan signifikan dalam berbagai aspek layanan pelanggan. Dengan melihat manfaat yang diperoleh, implementasi sistem CRM dapat menjadi studi kasus yang menarik untuk dieksplorasi lebih lanjut. Penelitian ini akan mengevaluasi bagaimana sistem yang dihadapi selama proses implementasi, serta dampaknya terhadap layanan pelanggan dan kinerja bisnis secara keseluruhan. Temuan dari studi ini diharapkan dapat memberikan wawasan bagi perusahaan konveksi lain yang ingin meningkatkan layanan pelanggan melalui penggunaan teknologi CRM.
Pengaruh Digitalisasi Proses SDM terhadap Efisiensi Rekrutmen dan Pelatihan di Industri Tekstil Erry Cahyono
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2270

Abstract

Digitalization of human resource (HR) processes has emerged as a strategic imperative for the textile industry, driven by the need to enhance operational efficiency and sustain competitive advantage. This study investigates the impact of Electronic Human Resource Management (E-HRM) on recruitment efficiency and Learning Management Systems (LMS) on training effectiveness in textile manufacturing firms. Drawing upon empirical evidence from quantitative and descriptive-empirical studies conducted between 2018 and 2024, data were synthesized to evaluate key performance metrics before and after digital adoption. Regression analyses indicate that six core E-HRM practices e-job analysis, e-recruitment & selection, e-compensation & benefits, HRIS & e-communication, e-personal profiles, and e-performance appraisal collectively explain 67% of the variance in operational efficiency for recruitment processes. LMS implementation produced a 40% average increase in workforce productivity, a 50% reduction in training costs, and a 60% acceleration in onboarding time. The integration of E-HRM and LMS fosters an end-to-end HR value chain, enabling seamless transition from candidate acquisition to tailored learning pathways. Despite substantial benefits, barriers such as legacy system integration, data security concerns, digital literacy gaps, and organizational resistance pose challenges to widespread adoption. Practical recommendations include strengthening IT infrastructure, deploying robust change management strategies, and instituting digital literacy programs. Policymakers and industry associations should provide targeted incentives and guidelines to support small and medium textile enterprises in their HR digital transformation journey. The findings offer actionable insights for textile firms seeking to design comprehensive roadmaps for digital HR, thereby optimizing recruitment and training outcomes in the era of Industry 4.0.
Co-Authors Heri Susanto