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All Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity) Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Nendriyani, Munika
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Religion Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Kohesi Leksikal Pada Iklan Minuman di YouTube Nendriyani, Munika; Atiqa Sabardilla
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 3 No. 3 (2023): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v3i3.731

Abstract

Penelitian ini bertujuan untuk mendeskripsikan tentang teori kohesi leksikal dengan cara mencari bentuk kohesi leksikal yang terdapat di dalam iklan minuman dan mengetahui fungsi digunakannya kohesi leksikal yang terdapat di dalam iklan minuman di YouTube. Subjek dalam penelitian ini adalah iklan minuman . Adapun salah satu kriteria dalam menentukan subjek penelitian adalah iklan-iklan yang dianalisis harus mengandung unsur-unsur kohesi leksikal. Adapun jenis data yang terdapat dalam penelitian ini adalah data-data berupa tindak tutur dalam wacana iklan yang terdapat dalam sejumlah kalimat iklan minuman yang mengandung penanda kohesi leksikal. Sumber data diperoleh dari YouTube yang sudah terdokumentasi. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah teknik simak, teknik dokumentasi, teknik telaah isi dan teknik catat. Instrumen yang digunakan adalah:YouTube, buku catatan dan peneliti. Berdasarkan hasil analisis data, disimpukan bahwa penggunaan kohesi leksikal yang paling banyak digunakan dalam iklan minuman dalam penelitian ini adalah penggunaan bentuk repetisi. Sehingga dari 3 unsur kohesi leksikal, terdapat 5 bentuk repetisi yang paling dominan digunakan dalam iklan.
Written Language Skills of The Samin Community in Blora Nendriyani, Munika; Rahmawati, Laili Etika
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.3818

Abstract

The Samin tribe, a prominent community in Java, constitutes a distinct socio-cultural grouping defined by its unique way of life and communal ethos. Each indigenous community, existing within the framework of village life, manifests distinctive characteristics, notably discernible to outsiders unfamiliar with the intricacies of Samin culture. Geographically dispersed across Java, the Samin tribe finds representation notably in the Blora Regency. Noteworthy among their skills are proficiency in language and writing. Employing qualitative methodology, this study endeavors to capture authentic insights into the language aptitude, particularly in writing, among students belonging to the Samin tribe in Blora Regency. Data collection hinges upon observation and meticulous analysis, focusing on adolescents attending junior high schools in Blora. The overarching objective of this research is to assess the linguistic and writing proficiencies within the Samin tribe community of Blora Regency. The findings and ensuing discourse reveal commendable levels of linguistic and writing proficiency among Samin tribe adolescents, particularly those enrolled in junior high schools. While demonstrating adeptness in writing, albeit occasionally marred by inaccuracies, there remains scope for enhancement within the Samin tribe community. Addressing this need necessitates tailored educational interventions to bolster language and writing competencies. Such initiatives are imperative to ensure the integration and educational parity of the Samin tribe within the broader Indonesian context, wherein language and writing proficiency are pivotal components of academic attainment.
Co-Authors Atiqa Sabardilla Laili Etika Rahmawati