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All Journal Klabat Journal of Management Pubmedia Social Sciences and Humanities
Presida, Sesy Briliana
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Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Physics Social Sciences

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The Role of Cyberpsychology in the Context of Digital Marketing Dewani, Shinta Laura; Presida, Sesy Briliana; Swatantra, Gallant Yosava
Klabat Journal of Management Vol 5 No 1 (2024): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v5i1.1060.72-89

Abstract

The widespread use of the internet and digital technology is revolutionizing consumer interactions with the business world. This necessitates marketers to grasp how psychological factors influence behavior in the virtual realm, a facet that can be explored through the field of cyberpsychology. Cyberpsychology offers insights into human interactions with the digital world, paving the way for personalized marketing content and a profound understanding of consumer preferences. This study aims to elucidate the role of cyberpsychology in the context of digital marketing, providing additional insights into efforts to optimize business strategies in the digital realm. The research employs a literature review method sourced from online platforms. The results indicate that a deep understanding of the relationship between cyberpsychology and digital marketing has unveiled the complexity of human interactions in the digital sphere, the dynamics of consumer behavior, and the pivotal role of color psychology and design in crafting successful digital marketing campaigns. The implications of these findings can offer valuable guidance for marketers to enhance consumer engagement, comprehend market preferences, and devise more effective marketing strategies amidst the evolving challenges of the digital era.
Realitas Penggunaan Bahasa Indonesia dalam Media Sosial TikTok Mahasiswa Dewani, Shinta Laura; Presida, Sesy Briliana; Saputra, Agung Faizs; Putri, Cahya Soviyah
Pubmedia Social Sciences and Humanities Vol. 1 No. 3 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v1i3.165

Abstract

This study aimed to investigate how the TikTok social media platform influences the development of Indonesian language among students, the role of TikTok in shaping language subcultures in campus communities, and the potential negative impacts of students' language use on TikTok. The study used a qualitative descriptive approach with a case study design. Data were collected through observation, interviews, and open-ended questionnaires. The results of the study showed that TikTok can be a positive force for language development, as it can encourage creativity, self-expression, and the use of new terms and phrases. However, TikTok can also have negative impacts, such as the use of offensive language, the loss of linguistic authenticity, and the creation of a poor digital footprint.
Co-Authors Putri, Cahya Soviyah Saputra, Agung Faizs Shinta Laura Dewani Swatantra, Gallant Yosava