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All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Deavita Lusi Rahmawati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Pemberdayaan Masyarakat Melalui Edukasi Dan Pelatihan Tentang Pembuatan Tanaman Hidroponik System Wick Dengan Memanfaatkan Bahan Bekas Melalui Program KZW (Kampung Zero Waste ) Di Rw 02 Gunungsari Surabaya Deavita Lusi Rahmawati; Ni Made Ida Pratiwi; Febby Rahmatullah Machrusin
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v2i1.515

Abstract

Community empowerment is a crucial effort in improving the well-being and environmental sustainability, especially in the Rw 02 Gunungsari area. In the current modern era, waste management and environmental conservation have become central issues faced by the community. Therefore, creative and innovative steps are needed tot address these problems. The surabaya city goverment, particularly the environmental agency, has initiated the MBKM KZW (Zero Waste Village) program involving the entire community of Rw 02 Gunungsari and students from the 17 August 1945 University of Surabaya in an effort to reduce waste and preserve the environment. One approach to achieve this is through education and training on the creation of a wick hydroponick system using recycled materials duet o limited space. The goal of this education and trainning is to enhance the community’s knowledge of the latest agricultural technology and reduce waste by utilizing recycled materials to create a self-sufficient and sustainable environment.
Pengaruh Personal Branding Agen, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian Skincare Canbeauty pada Agen Canbeautyofficial Gresik Deavita Lusi Rahmawati; Ni Made Ida Pratiwi; Awin Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1048

Abstract

This study aims to analyze the effect of agent personal branding, product quality, and brand image on purchasing decisions for Canbeauty skincare at Canbeauty Official Gresik agents. This research is motivated by the increasing competition in the skincare industry and increasing consumer awareness of product safety and quality. The research method used is quantitative with a descriptive approach and multiple linear regression analysis. The sample of this study consisted of consumers who had consulted and purchased Canbeauty skincare products at Canbeauty Official Gresik agents. The results showed that the three independent variables Personal Branding, Product Quality, and Brand Image simultaneously influence Purchasing Decisions. Partially, each variable also has an influence on purchasing decisions. The implications of this research can be a marketing strategy for companies and agents to increase consumer loyalty and trust through strong Personal Branding, maintained Product Quality, and positive Brand Image.
Co-Authors Awin Mulyati Febby Rahmatullah Machrusin Pratiwi, Ni Made Ida