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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Amalia, A Nurul Suci
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Menuju Nol Limbah: Eksplorasi Motif Pilihan Makanan dan Dampaknya terhadap Minimisasi Sisa Makanan oleh Konsumen Restoran Syarif, Rahmat; Amalia, A Nurul Suci; Adnin M, Jannatul; Astuti, Widya
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20931

Abstract

Research aim: The study aims to examine the effect of food choice motives on consumers’ intention to avoid food waste in casual restaurants. Methods: This current study utilizes a quantitative approach with a Structural Equation Model (SEM) and through the perspective of planned behavior theory. Research Finding: It is found that 4 food choice motives have a positive and significant influence on consumers’ intention to avoid food waste in casual restaurants. Theoretical contribution/Originality: It is the first study in Indonesia examining the influence of food choice motives on consumers’ intention to avoid food waste in the casual restaurant (rumah makan) setting Practitioner/Policy implication: This research offers managerial implications that can be utilised by restaurants to develop environmentally friendly programs. Research limitation : It needs to include the context of online food delivery apps that facilitate consumers to buy food at restaurants and consume it at home.
Co-Authors Adnin M, Jannatul Syarif, Rahmat widya astuti