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All Journal Utsaha: Journal of Entrepreneurship
Agustina, Oviani
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Economics, Econometrics & Finance

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THE ANALYSIS OF STRATEGIC MANAGEMENT AT CIPTO MANGUNKUSUMO HOSPITAL AS A TEACHING HOSPITAL, UNIVERSITAS INDONESIA Agustina, Oviani; Safaria, Dra. Siti
UTSAHA: Journal of Entrepreneurship Vol. 2 Issue 3 (2023)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v2i3.341

Abstract

The effectiveness in improving academic quality in universities is determined by good and practical management. Universities must have a quality management strategy to provide high-quality education. Therefore, this research aims to analyze the activities that occur at the Universitas Indonesia in improving the quality of its management that facilitates students’ both academic and non-academic activities. This research is a descriptive qualitative approach that focus to observe and analyze existing strategies at the Faculty of Medicine, Universitas Indonesia. This research also provides the recommendations for alternative strategies to achieve a competitive advantage. This research is using data analysis from interviews and formulating business strategies through 3 steps. The result of this research is in Medicine faculty of Universitas Indonesia already has a good corporate branding as an opportunity to increase promotion; develop more aggressive advertising; adjusting the market share for growing; and become more loyal in the term of  service and quality of the Medicine faculty of Universitas Indonesia.
Co-Authors Safaria, Dra. Siti