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All Journal Jurnal Fokus Manajemen Bisnis Interdisciplinary Explorations in Research Journal (IERJ)
Sitorus, Yohana
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Exploring the effect of guest experience on guest loyalty: Mediating role of guest satisfaction Rahmiati, Filda; Dewi, Putu Gede Lila Gargamunih; Othman, Norfaridatul Akmaliah; Madden, Ketwadee; Advincula, Geraldine B.; Sitorus, Yohana
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.10526

Abstract

Indonesia is known as an archipelago of islands with a wide variety of cultures and natural beauty, providing many options for tourists to visit. This research aims to investigate the influence of guest experiences on guest loyalty within the accommodation sector, focusing on Indonesian Generation Z. The study employs a quantitative method, utilizing an online survey distributed through Google Forms, to gather data from 146 valid respondents who had stayed in Indonesian accommodations within a year. The data was processed using partial least squares structural equation modeling with Smart PLS 3.2.9. The results reveal that guest experiences in pre-trip, on-trip, and post-trip directly influence guest satisfaction. Guest satisfaction significantly influences guest loyalty. Moreover, guest loyalty is indirectly influenced by guest experiences (in pre-trip, on-trip, and post-trip) that are mediated by guest satisfaction. Guest experiences in pre-trip, on-trip, and post-trip have no direct influence towards guest loyalty. These findings highlight the importance of providing excellent services and products before, during, and after the trip to increase guest loyalty through guest satisfaction. The results contribute to the development of effective strategies for enhancing guest loyalty and satisfaction, ultimately benefiting accommodation providers and the broader hospitality industry.
Pengaruh Rancangan Acak Kelompok Lengkap (RAKL) Pada Pengaruh Harga Barang Dan Jasa (Studi Kasus: Pematang Siantar) Sitorus, Yohana; Saragih, Sukma Dermawan; Simamora, Diana Syahputri; Berasa, Wahyuni Susi Sulastri
Interdisciplinary Explorations in Research Journal Vol. 2 No. 3 (2024)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v2i3.721

Abstract

This study aims to analyze the effect of goods and services prices on inflation in North Sumatra using the Randomized Complete Block Design (RCBD) method. Inflation is an economic phenomenon influenced by various factors, including changes in the prices of goods and services. The data used in this research is inflation data from eight groups of goods and services classified by the Central Statistics Agency (BPS) of North Sumatra for the period from January to June 2023. The RCBD method is applied to determine the extent to which the prices of goods affect inflation within the designated groups. The analysis results show a significant influence of goods and services prices on the inflation rate. This research is expected to provide deeper insights into the factors influencing inflation and serve as a reference for further studies related to economic policy in North Sumatra.
Co-Authors Advincula, Geraldine B. Berasa, Wahyuni Susi Sulastri Dewi, Putu Gede Lila Gargamunih Filda Rahmiati Madden, Ketwadee Othman, Norfaridatul Akmaliah Saragih, Sukma Dermawan Simamora, Diana Syahputri