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All Journal Coopetition : Jurnal Ilmiah Manajemen Koaliansi
Patra Anggana, Reza
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Economics, Econometrics & Finance Education Social Sciences Other

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Pemanfaatan Smartphone dan Digital Marketing 4.0 Dalam Meningkatkan Penjualan di Masa Pandemi Covid-19 Berdasarkan Teori Difusi Inovasi Patra Anggana, Reza
Koaliansi : Cooperative Journal Vol. 3 No. 2 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v3i2.4374

Abstract

Abstract This study aims to obtain an overview of the use of smartphones in implementing marketing 4.0 based on the diffusion of innovation theory. The conclusion from the results of this study is that MSMEs show that the use of smartphones in digital marketing 4.0 and supported by the theory of diffusion of innovation, both through diffusion of centralisation and diffusion of decentralisation, really helps them in interacting both directly and indirectly with consumers with an easier and cheaper transaction process because they only spend internet costs to support communication. This research is a descriptive qualitative type here explaining a problem formulation which then guides research to explore or portray the social situation to be studied thoroughly, broadly and deeply. The data used is secondary data by collecting data in the form of electronic documents that explain the facts accessed online. With smartphones, MSMEs get huge benefits compared to conventional methods, because they can reduce the amount of costs and time spent in the sales process as well as expand market share and increase sales turnover.
Pengaruh Struktur Modal Terhadap Sisa Hasil Usaha (SHU) Melalui Volume Usaha Pada Koperasi Simpan Pinjam Di Indonesia : Periode Sebelum dan Saat Pandemi Corona Virus Disease 2019 Patra Anggana, Reza; Purnamawati, Ami; Wahyudin, Wahyudin
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v16i1.5207

Abstract

The purpose of this study was to test and analyze the effect of own capital and loan capital on business volume both partially and simultaneously. To test and analyze the effect of own capital, outside capital, and business volume on the net profit (SHU) both partially and simultaneously. To test and analyze the effect of own capital and outside capital partially on net profit (SHU) with business volume as an intervening variable. The analysis technique used in this research is quantitative data analysis, namely testing and analyzing data with numerical calculations and then drawing conclusions from these tests with panel data regression model analysis techniques. The population of this study is all active Savings and Loan Cooperatives and reports the RAT to the Ministry of Cooperatives and SMEs and the data is presented in aggregate per province in 34 provinces in Indonesia with the research period before the covid-19 pandemic (2017-2019) and during the covid-19 pandemic (2020-2022). Based on the research results, it can be concluded that own capital and external capital partially and simultaneously have a significant effect on business volume both before and during the covid-19 pandemic. Own capital, external capital, and business volume partially and simultaneously have a significant effect on net profit (SHU) before and during the covid-19 pandemic. Business volume is not an intervening variable between the variables of own capital and loan capital on net profit (SHU) before the covid-19 pandemic. Business volume is an intervening variable between the variables of own capital and loan capital on net profit (SHU) during the covid-19 pandemic.
Co-Authors Wahyudin Wahyudin