Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Adpebi Science Series
Syarifudin, Nazwa
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Measurement Tool for Analyzing the Influence of e-WOM and Brand Image on Purchase Decision at Make Over Brands Syarifudin, Nazwa; Indrawati, Indrawati
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.420

Abstract

In March 2023, 42% of 1,050 respondents in Indonesia selected cosmetic and body care products as their most sought-after category, making it the third most popular for online purchases. This study aims to develop a measurement tool to analyze the influence of Electronic Word of Mouth (e-WOM) and brand image on purchase decisions, focusing on Halal brands. Using Smart PLS for structural equation modeling, a purposive sampling method targeted 30 respondents who purchased Make Over products. The pilot test confirmed the tool's validity and reliability, comprising 7 variables and 34 items, making it suitable for further research.
Co-Authors Indrawati Indrawati