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Menentukan Strategi Pemasaran Dengan Menggunakan Metode Analisis Swot Pada Kedai Kopi Lgsm Tiban Batam Sumarya, Edi; Nuraeni, Brigida Endah; Atmojo, Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 5 No 2 (2022): Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v5i2.70

Abstract

The development of the SME (small and medium enterprise) business, especially the coffee shop business sector in the city of Batam has many competitors. With so many competitors, entrepreneurs must determine and have a marketing strategy to increase the value of a product that is sold, promoted to win the competition. The SWOT analysis method (Strength, Weakness, Opportunity, Threat) is a systematic identification of various factors to formulate corporate strategy. This analysis is based on logic that can maximize strengths and opportunities, but simultaneously can minimize weaknesses and threats. The purpose of this research is to find out internal factors which include strengths and weaknesses as well as external factors that must be faced in the form of opportunities and threats, so as to be able to determine the best strategy to be implemented at the LGSM Tiban Batam coffee shop. In this study, the LGSM coffee shop, using the SWOT analysis method which describes the strengths, weaknesses, opportunities and threats, each factor shows the position of the LGSM coffee shop has its advantages, namely the availability of complete facilities. The downside is the availability of parking spaces. Opportunities include food and beverage promotions. Then the threat is that there is another coffee shop that is quite close to the LGSM coffee shop
Pengaruh Motivasi Kerja Dan Kompensasi Terhadap Kinerja Karyawan Pt Connect Electrical Engineering Di Kota Batam Atmojo, Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 5 No 2 (2022): Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v5i2.73

Abstract

The riset is made under the title “The Influence of Work Motivation and Compensation on Employee Performance at PT Connect Electrical Engineering in Batam City.” The purpose of this research is to find out how much the influence of work motivation and compensation on employee performance at PT Connect Electrical Engineering in Batam City. Data collection techniques used in this study in the form of research by distributing questionnaires and literature studies. Research method using quantitative research technique. The number of sample in this research is 66 respondents. The result showed that the regression equation formed was Y =-3,438 + 0,496X1 + 0,767X2. The results of this study indicate that alone, work motivation has a positive and significant effect on employee performance and compensation has a positive and significant effect on employee performance. While together, work motivation and compensation have positive and significant effect on employee performance at PT Connect Electrical Engineering in Batam City. This decision is based on a significance level of F value of 0.000 smaller than a = 0.05.
Pengaruh Kompensasi Dan Budaya Organisasi Terhadap Kinerja Karyawan PT AGS Di Kota Batam Atmojo, Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.89

Abstract

This research to examine this research of compensation and organizational culture on employee performance of PT AGS. Data collection techniques in this study in used the questionnaires and literature study. Methods in this study using quantitative research techniques. The population and sample are PT AGS employees with 50 respondents. The results of this study indicate that, compensation has a positive and significant effect on employee performance. The value of 0,042 compensation significance is smaller than α = 0,05. The organizational culture has an effect on significance to the performance of PT AGS 0,003 less than α = 0,05. Based on Beta value, it is known that the dominant variable affecting employee performance is organizational culture of 0,512 (51,2%). Together, organizational compensation and culture have a positive and significant influence on PT AGS's performance. This decision is based on the level of significance of F value of 47,416 with a significance level of 0,000 smaller than α = 0,05
Pengaruh Promosi, Citra Sekolah dan Kualitas Pelayanan Terhadap Penerimaan Peserta Didik Baru SD Yos Sudarso 1 di Kota Batam April Yanti, Friska; Atmojo, Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 2 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i2.106

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, citra sekolah, dan kualitas pelayanan baik secara parsial maupun secara simultan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam. Penelitian ini dilakukan dengan menggunakan metode penelitian kuantitatif dengan jumlah responden sebanyak 102 orang tua murid dan pengumpulan data menggunakan kuesioner. Hasil penelitian ini menemukan bahwa variabel promosi memiliki thitung 3,056 > ttabel 1,661 dengan tingkat signifikansi 0,003 < 0,05 maka promosi berpengaruh positif dan signifikan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam. Variabel citra sekolah memiliki thitung 0,400 < ttabel 1,661 dengan tingkat signifikansi 0,690 > 0,05 maka citra sekolah tidak berpengaruh positif dan tidak signifikan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam. Variabel kualitas pelayanan memiliki thitung 3,078 > ttabel 1,661 dan tingkat signifikansi 0,003 < 0,05 maka kualitas pelayanan berpengaruh positif dan signifikan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam. Dari uji F diketahui bahwa Fhitung promosi, citra sekolah, dan kualitas pelayanan adalah 14,493 > Ftabel 2,70 dengan nilai signifikansi 0,000 < 0,05. Hal ini menunjukkan variabel promosi, citra sekolah, dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap penerimaan peserta didik baru SD Yos Sudarso 1 di Kota Batam.
Pengaruh Kompensasi, Motivasi, Dan Disiplin Kerja Terhadap Kepuasan Kerja Karyawan Pada PT Karya Kimtek Mandiri Kota Batam Atmojo, Agus Sekti Susila
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 2 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i2.128

Abstract

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